2月7日，北京市市场监管工作会议召开。北京青年报记者从会上获悉，2025年及"十四五"时期，北京市 场监管事业成效显著，经营主体活力充分迸发，发展质量连续三年位居全国第一；2026年，全市市场监 管部门将聚焦改革、监管、服务等方面精准发力，为"十五五"开好局、起好步筑牢坚实基础。 去年新设经营主体38.01万户 2025年，北京市场监管领域多点突破，交出亮眼成绩单。经营主体实现量质齐升，全年新设经营主体 38.01万户，截至年底总量达286.97万户，同比增长6.83%，科技型企业占比超四成，近三年企业存活率 均在75%以上，经营主体发展质量连续三年全国第一。 营商环境改革持续深化，北京全国首发经营主体登记注册服务系列地方标准，首创股权信托财产登记服 务新模式，推出20条经营场所登记新规，信用修复"云服务"让8万户次经营主体实现"无感修复"。数智 化转型步伐加快，市场监管数据总量突破61亿条，AI助手提供7×24小时智能咨询，非现场检查量占比 达70.6%，监管效能大幅提升。 安全监管防线不断夯实，食品安全全链条监管机制更加健全，药品全生命周期管理系统顺利上线，特种 设备"一台一码"管理模式基本实现全覆盖。产 ...

Core Viewpoint - The Chinese government is intensifying its regulatory efforts in the platform economy, focusing on issues such as unfair competition, platform rules, and irrational competition in the live-streaming and food delivery sectors [1][2][3]. Group 1: Regulatory Actions - The State Administration for Market Regulation (SAMR) is enhancing anti-monopoly and unfair competition enforcement, aiming to eliminate local protectionism and market segmentation [1][5]. - In 2025, SAMR conducted a review of fair competition, urging policy-making bodies to rectify measures that hinder a unified market and fair competition [5][6]. - A total of 14,600 cases of unfair competition were investigated, with significant actions taken against price wars and subsidy battles in various sectors [6][7]. Group 2: Platform Economy Governance - Key areas of focus for platform governance include addressing prominent issues in platform rules and fees, combating chaos in live-streaming e-commerce, and regulating irrational competition in food delivery platforms [2][3]. - SAMR has implemented measures to rectify issues such as "only refunds," "mandatory shipping insurance," and "lowest price guarantees," which have been misused by platforms [2][3]. - The introduction of the "Live Streaming E-commerce Supervision Management Measures" aims to strengthen ongoing regulation in the live-streaming sector [3][4]. Group 3: Market Impact and Future Directions - The competitive landscape in the food delivery sector has intensified, with major platforms like Meituan, Alibaba, and JD.com increasing their sales and marketing expenses significantly, totaling 61.4 billion yuan in 2025 [6][7]. - The head of a restaurant company noted that large-scale subsidies from platforms are unsustainable, leading to increased concentration in the industry, favoring larger brands over smaller ones [7]. - Moving into 2026, SAMR plans to enhance enforcement actions, focusing on eliminating regulations that obstruct national market unity and fair competition [7].

Core Viewpoint - The Chinese government is intensifying its regulatory efforts in the platform economy, focusing on issues such as unfair competition, platform rules, and irrational competition in the live-streaming and food delivery sectors [1][2][3]. Group 1: Regulatory Actions - The National Market Supervision Administration (NMSA) is enhancing anti-monopoly and unfair competition enforcement, aiming to eliminate local protectionism and market segmentation [5][6]. - In 2025, the NMSA conducted a review of fair competition, urging policy-making bodies to rectify measures that hinder a unified market and fair competition [5]. - The NMSA has addressed 14,600 cases of unfair competition, promoting a reduction in "price wars" and "subsidy wars" through investigations and guidance [6]. Group 2: Platform Economy Governance - The NMSA is focusing on three key areas for platform economy governance: rectifying platform rules and fees, combating live-streaming e-commerce irregularities, and regulating irrational competition in food delivery platforms [2][3]. - Specific actions include the issuance of guidelines for compliance in network transaction platforms and the implementation of national standards for food delivery service management [3][4]. - The NMSA has reported significant penalties against companies like Chengdu Kuaigou Technology Co., which was fined over 26 million yuan for violations in the live-streaming sector [4]. Group 3: Market Competition Dynamics - The competitive landscape in the food delivery sector has intensified, with major platforms like Meituan, Alibaba, and JD.com increasing their sales and marketing expenses significantly, totaling 61.4 billion yuan in 2025 [6]. - Industry executives express concerns that large-scale subsidies from platforms are unsustainable, leading to increased concentration in the restaurant industry, favoring larger brands over smaller ones [7]. - The NMSA plans to conduct special actions in 2026 to address key cases and eliminate regulations that obstruct national market unity and fair competition [7].

在着力规范外卖平台非理性竞争方面，针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争 秩序的问题，市场监管总局对主要外卖平台企业加强调研指导，及时开展行政约谈、划出监管红线，推 动外卖平台规范促销、理性竞争、守法经营。发布实施《外卖平台服务管理基本要求》国家标准，来帮 助平台优化管理、提升服务，促进多方共赢发展。 朱剑桥表示，下一步市场监管总局将继续压实平台责任、完善制度机制、强化执法约束，通过挂牌督 办、提级管辖等方式查处典型案件，持续规范网络交易秩序。 在重拳打击直播电商乱象方面，针对假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依 法查处成都快购科技有限公司违法案件，同时指导地方依法查处"太原老葛""大LOGO"等头部主播虚假 宣传的典型案件，集中发布了四批30件直播电商领域的典型案例。联合国家网信办发布了《直播电商监 督管理办法》，进一步强化直播电商的常态化监管。 新京报讯(记者陈琳)2月5日，国新办举行新闻发布会，市场监管总局网络交易监督管理司司长朱剑桥就 平台经济治理工作回应社会关切。他表示，2025年，市场监管部门坚持监管规范和促进发展并重，突出 问题导向，治标与治本相结合， ...

联合国家网信办发布《网络交易平台规则监督管理办法》，出台《网络交易平台收费行为合规指南》， 制定《关于推动网络交易平台企业落实合规管理主体责任的指导意见》，着力健全平台经济监管长效机 制。 二是重拳打击直播电商乱象。针对假冒伪劣、虚假营销等直播电商突出问题部署开展专项整治，依法查 处成都快购科技有限公司违法案件，指导地方依法查处"太原老葛""大LOGO"等头部主播虚假宣传典型 案件，集中发布四批30件直播电商领域典型案例，联合国家网信办发布《直播电商监督管理办法》，进 一步强化直播电商常态化监管。 三是着力规范外卖平台非理性竞争。针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争秩 序问题，对主要外卖平台企业加强调研指导，及时开展行政约谈，划出监管红线，推动外卖平台规范促 销、理性竞争、守法经营。 发布实施《外卖平台服务管理基本要求》国家标准，帮助平台优化管理、提升服务，促进多方共赢发 展。 国务院新闻办公室今天（5日）举行的新闻发布会上，市场监管总局介绍，平台经济作为社会经济的重 要组成部分，近年来在快速发展的同时也面临诸多挑战。2025年，市场监管部门坚持监管规范和促进发 展并重，突出问题导向， ...

Group 1 - The core viewpoint of the article emphasizes the rapid development of the platform economy in China, alongside the challenges it faces, and outlines the regulatory measures to be implemented by 2025 to ensure both regulation and development [1][2]. Group 2 - The first key measure involves addressing prominent issues related to platform rules and fees, including the misuse of rules like "only refund," "mandatory shipping insurance," and "lowest price across the network," aimed at protecting the rights of small businesses and consumers [1]. - The second key measure focuses on cracking down on irregularities in live-streaming e-commerce, including counterfeit goods and false marketing, with specific cases being addressed and new management guidelines being issued [2]. - The third key measure aims to regulate irrational competition in the food delivery platform sector, addressing issues like "water fights" and "subsidy wars," and promoting lawful and rational business practices [2].

Group 1 - The Chinese market regulatory authorities have intensified efforts to address market competition issues, particularly in the food delivery and travel service sectors, by launching investigations into unfair practices such as price wars and market dominance [1][2] - The National Market Supervision Administration has announced a focus on deepening fair competition governance, emphasizing the need to combat monopolistic behaviors and "involution" in various industries, which has led to reduced profits and increased operational burdens [2][3] - Recent regulatory measures include the implementation of the "Live E-commerce Supervision Management Measures" to address issues like false advertising and unfair competition in the live e-commerce sector, as well as guidelines to regulate fees charged by online trading platforms [3] Group 2 - The regulatory authorities aim to create a favorable institutional environment for companies to engage in lawful mergers and acquisitions, particularly in sectors experiencing "involution" competition, such as automotive and renewable energy [4] - A notable example of regulatory support is the approval of a joint venture between China National Petroleum Corporation and Contemporary Amperex Technology Co., which is intended to enhance innovation and efficiency while avoiding homogeneous competition [4] - The National Market Supervision Administration plans to continue improving the review system for business consolidations to enhance efficiency and effectiveness in addressing "involution" competition [4]

Core Viewpoint - The rapid development of platform economy in China has led to significant roles played by large online trading platforms, creating a dual market connecting numerous operators and consumers, while also facing complex governance challenges [1] Group 1: Regulatory Developments - The State Administration for Market Regulation and the National Internet Information Office have jointly issued the "Regulations on Supervision and Management of Online Trading Platforms" and the "Regulations on Supervision of Live E-commerce," aiming to establish behavioral boundaries and clarify responsibilities in the online market [2] - The two regulations focus on prominent issues to protect the rights of all parties involved, addressing problems like data manipulation and false marketing [3] Group 2: Legal Framework and Responsibilities - The "Regulations on Supervision and Management of Online Trading Platforms" explicitly prohibit unreasonable restrictions on operators' autonomy, unreasonable fees, and practices that undermine consumer rights, such as data manipulation [3] - The "Regulations on Supervision of Live E-commerce" clarify the legal responsibilities of multiple parties, including platforms and live stream operators, and set boundaries against false advertising and commercial defamation [3] - A key highlight of the new regulations is the establishment of a clear responsibility system across the entire transaction chain, aiming to reduce illegal activities from the source [4] Group 3: Industry Impact and Future Directions - The implementation of these regulations is expected to enhance the compliance awareness of operators and better protect consumer rights, fostering a fair and transparent market environment [5] - The new regulations will provide clear management guidelines for platforms, promoting better management of live stream operators and related service institutions, thereby strengthening the foundation for healthy industry development [5]

Core Viewpoint - The newly released regulations aim to enhance the governance system of the platform economy and improve the level of regular supervision in response to strong public concerns regarding unfair practices by platforms [1][2]. Group 1: Regulatory Framework - The "Network Transaction Platform Rules Supervision Management Measures" prohibits platforms from unreasonably restricting operators' autonomy, charging unreasonable fees, imposing unjust fines, and diminishing member rights [1][3]. - The regulations require platform operators to follow principles of openness, fairness, and justice when formulating, modifying, and executing platform rules, including mandatory public disclosure of rules [2][3]. - Specific illegal behaviors such as "choose one from two," charging without service, forced low-price dumping, and forced participation in promotional activities are explicitly listed [3]. Group 2: Live E-commerce Regulations - The "Live E-commerce Supervision Management Measures" includes provisions for regulating AI-generated content, ensuring that such content is clearly identified to prevent the spread of false information [2][3]. - The regulations outline the responsibilities of live e-commerce platforms across three dimensions: pre-activity, during the activity, and post-activity [3]. - Continuous efforts will be made to address issues in the live e-commerce sector, aiming to curb irregularities and promote healthy development [4]. Group 3: Implementation and Enforcement - The introduction of these regulations provides clearer guidelines for compliant operations within e-commerce platforms [4]. - The market regulatory authority plans to collaborate with relevant departments to advance the enforcement of platform rules and live e-commerce supervision [4].

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules" aims to address new pricing issues arising from the rapid development of the platform economy, establishing clear compliance boundaries for pricing behavior [1][2]. Group 1: Objectives of the Rules - The primary goal is to establish a healthy pricing competition order and promote the standardized development of the industry, prohibiting unfair competition practices such as predatory pricing and price collusion [2]. - The rules aim to tackle urgent issues like "big data killing familiarity," where platforms charge different prices to different users based on consumption data, and the forced price reductions imposed on merchants by platforms [2][4]. Group 2: Key Provisions - The rules include significant provisions that are expected to change the traditional interaction model between platforms, merchants, and consumers. For instance, it prohibits platforms from forcing merchants to lower prices or restricting cross-platform pricing [4]. - It specifically bans "big data killing familiarity," requiring platforms to disclose pricing rules, thus enhancing price transparency for consumers [4]. - Consumer rights protection is reinforced, mandating clear notifications for automatic renewals and password-free payments, which will compel platforms to improve user experience [4]. Group 3: Regulatory Approach - The rules emphasize the establishment of a normalized pricing regulatory mechanism, marking a significant shift in platform economic governance towards continuous and stable oversight [6]. - The approach suggests that governance should not only focus on post-event penalties but also on preemptive warnings and real-time guidance, leveraging technology to enhance regulatory efficiency [6][7]. - The Chinese model of governance is noted for its emphasis on embedding rules into daily operations, aiming to reduce uncertainty and lower compliance and operational costs for platforms [6][7].