8月22日， 国务院 新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发布会，介绍"十四五"时期市场监管高质量发展成就。 建设全国统一大市场是畅通国内大循环的重要任务。近年来， 市场监管总局 在构建全国统一大市场方面采取了哪些措施？ 国家市场监督管理总局局长罗文 在发布会现场回答《每日经济新闻》记者上述提问时表示，"十四五"以来，市场监管部门组织开展制止滥用行政权力排 除、限制竞争执法专项行动，立案查处行政性垄断案件239件，清理地方标准8000余项，坚决纠治了各种封闭"小市场"、自我"小循环"的行为。 01 持续开展民生领域 反垄断执法专项行动 罗文回答《每日经济新闻》记者提问时表示，我国市场规模庞大、发展空间广阔，这是我国经济发展的一个突出优势。发挥好这个优势，需要大力破除 地方保护，及时防止和制止市场垄断，维护好、建设好全国统一大市场。经过五年来的不懈努力，市场监管部门在畅通和做强国内大循环方面形成了一 系列有效的保障机制，消除了一系列制约要素资源流动的堵点卡点。 在破除地方保护、维护统一大市场制度方面， 市场监管总局 推动反垄断法实现颁布15年后的首次大修，同时第三次修订反不正当竞争法，将强化竞 ...

Core Viewpoint - The implementation of the "Guidelines for Compliance with Charging Behavior of Online Trading Platforms" aims to regulate the charging practices of platforms, ensuring fair competition and protecting the rights of operators within the platform economy [1][2][3]. Group 1: Regulatory Framework - The guidelines prohibit platforms from charging operators multiple times and from forcing operators to purchase services or participate in promotional activities [1]. - The guidelines require platforms to publicly solicit opinions when modifying charging rules, enhancing the bargaining power of operators and reducing their operational cost pressures [2]. Group 2: Impact on Competition - The guidelines promote fair competition by eliminating price discrimination and mandatory promotional fees, allowing quality merchants to thrive without excessive cost burdens [2]. - By standardizing charging practices for operators under similar trading conditions, the guidelines level the playing field for all operators [2]. Group 3: Economic Ecosystem - The implementation of the guidelines is expected to alleviate the issue of "involution" in the platform economy, allowing operators to focus on product differentiation and service upgrades rather than solely on low-price strategies [3]. - The guidelines signify a shift towards a more refined and standardized governance of the platform economy, correcting existing irregularities and ensuring long-term healthy development [3]. Group 4: Enforcement and Compliance - Regulatory bodies are urged to monitor and penalize platforms that engage in evasive practices such as "repeated charging under different names" and "price hikes after initial reductions" [4]. - There is a need to lower the cost of rights protection for operators and establish a rapid response mechanism for complaints to ensure that small merchants do not abandon their rights due to high costs [4].

Core Viewpoint - Major instant retail platforms, including Meituan, Taobao Flash Sale, Ele.me, and JD, have collectively announced their commitment to resist irrational price wars and return to rational operations, emphasizing the protection of merchant rights and the promotion of orderly industry development [2][3][4]. Group 1: Company Commitments - Meituan has made five key commitments, notably to stop selling goods and services at prices significantly below cost, aiming to avoid market distortion and waste [3][4]. - Taobao Flash Sale and Ele.me have outlined four action paths, including rational planning of subsidy activities and opposing irrational promotions like "0 yuan purchase" to protect merchant profit margins [3][4]. - JD has introduced four measures to regulate platform operations, including resisting harmful subsidies and promoting differentiated competition focused on quality and service [4][5]. Group 2: Regulatory Context - The collective cooling of the price war among these platforms comes in the context of the upcoming implementation of the revised Anti-Unfair Competition Law, which will regulate "involution-style competition" in the platform sector starting October 15, 2025 [4][5]. - The new law explicitly prohibits platforms from forcing merchants to sell at below-cost prices and requires the establishment of fair competition rules and reporting mechanisms for violations [5][6]. Group 3: Market Implications - The platforms' unified stance is seen as a response to long-standing dissatisfaction among merchants and aims to signal a shift away from aggressive price competition towards a focus on quality growth [6][7]. - The effectiveness of these commitments will depend on the platforms' ability to implement transparent subsidy mechanisms and ensure merchant interests are protected, which will be crucial for restoring consumer trust [6][7].

Group 1 - The core issue of "involution" competition has gained significant attention across various sectors, including cement, photovoltaic, automotive, and e-commerce, with calls for a return to value-based competition [2] - Recent subsidy wars among food delivery platforms, featuring large discounts and promotions, have sparked consumer interest while local restaurant associations urge a resistance to price-subsidy competition [2][8] - The regulatory landscape for platform economy governance has shifted from consumer protection to a more comprehensive approach that includes the interests of operators and platform workers [2][9] Group 2 - The competition in the platform economy is increasingly focused on data as a key production factor, moving away from traditional product and service competition [4][5] - The decline of traffic growth has led to a reassessment of competition strategies, with platforms now entering a phase of traffic redistribution [5][6] - The total e-commerce transaction volume in China is projected to reach 45.52 trillion yuan in 2023, with a slight increase to 46.41 trillion yuan in 2024, indicating a slowdown in growth [5] Group 3 - The regulatory approach to platform governance has evolved, with a focus on preventing "involution" competition and ensuring fair competition practices among platform operators [7][10] - The revised Anti-Unfair Competition Law introduces new measures to prevent platforms from forcing operators to sell below cost, thereby disrupting market order [7][10] - The emphasis on fair competition rules within platform service agreements aims to establish a mechanism for reporting and resolving unfair competition complaints [10][12] Group 4 - The platform governance policies have shifted from a focus on consumer interests to a more balanced approach that protects multiple stakeholders, including operators and consumers [9][12] - The need for platforms to actively manage and report on unfair competition behaviors has been highlighted, expanding their internal governance responsibilities [10][11] - The rapid evolution of business models in the platform economy presents challenges in identifying and regulating unfair competition, necessitating a nuanced approach to governance [11][12]

Group 1 - The article emphasizes the importance of integrating technological innovation with industrial innovation to create new development momentum and advantages in the platform economy [1][2] - It highlights the need for a robust governance system for the platform economy, ensuring a fair and orderly development environment [1][3] - The focus is on supporting the application and iteration of innovative products, enhancing policies for major technological equipment and materials to accelerate their industrial application [2] Group 2 - The role of freight platform companies in reducing logistics costs and stabilizing employment is underscored, along with the necessity for these platforms to fulfill their responsibilities [3] - Recommendations include setting reasonable commission rates, optimizing order distribution algorithms, and enhancing regulatory frameworks to combat unfair practices in the platform economy [3] - The article calls for the establishment of a normalized regulatory system for the platform economy, including laws and regulations related to platform rules, algorithms, and pricing [3]

Group 1 - The core viewpoint of the news is the establishment of the Taotian Network Transaction Electronic Data Collaboration Center, which aims to enhance the efficiency of online transaction regulation while ensuring data security in the platform economy [1] - The new "three-in-one" collaboration mechanism involves clear division of responsibilities among the Yuhang District Market Supervision Administration, Taotian Group, and Hangzhou Market Supervision Administration, improving the regulatory process [1] - The center utilizes the "Red Shield Cloud Bridge" system for online data sharing, complementing offline collaboration, representing an innovative practice in implementing national regulatory guidelines [1] Group 2 - The government-enterprise collaboration meeting also focused on the "618" shopping festival, discussing compliance efforts and risk management during the promotional period [2] - The Yuhang District Market Supervision Administration provided guidance on major issues related to the promotional activities, including rules, risk points, and public opinion response [2] - Continuous communication and information sharing between government departments and platform enterprises are emphasized as essential for maximizing the effectiveness of platform economic governance [2]

Core Viewpoint - The recently released "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" by the State Administration for Market Regulation aims to establish clear behavioral norms for online platforms, emphasizing fairness, legality, and good faith in charging practices [1][2]. Group 1: Regulatory Framework - The guidelines require platforms to publicly disclose charging items and standards, prohibit double charging, and ensure services are provided in exchange for fees, addressing long-standing issues of transparency and fairness in the platform economy [1][2]. - The guidelines are based on key laws such as the Price Law, E-commerce Law, and Anti-Unfair Competition Law, providing clearer enforcement boundaries for regulators and pathways for merchants to protect their rights [3]. Group 2: Impact on Platform Economy - The platform economy has become a significant pillar of China's digital economy, directly creating over 40 million jobs and indirectly generating over 100 million jobs, with online retail sales reaching 15.4 trillion yuan in 2023 [1]. - The guidelines are expected to compel platforms to enhance transparency and service quality, thereby alleviating the burdens on small and medium-sized merchants who have faced complex service packages and rising operational costs [2]. Group 3: Long-term Implications - The introduction of the guidelines may drive platforms to optimize their business models, shifting focus from high commission and advertising fees to cost reduction and efficiency improvement, fostering a healthier commercial ecosystem [4]. - The guidelines reflect a modernization of governance, similar to the EU's 2019 legislation promoting fair treatment of online platform users, indicating a shift from extensive expansion to refined governance in the platform economy [4].

Core Viewpoint - The introduction of the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" aims to regulate platform fees, reduce burdens on merchants, and promote fair competition in the platform economy [8][9][10]. Group 1: Background and Significance - The guidelines are a response to long-standing issues in the platform economy, such as high commissions and unfair practices like "choose one from two" and "big data discrimination," which threaten the survival of small and medium-sized merchants [8]. - The guidelines are expected to lower operational costs for platform businesses by 15-20%, potentially releasing trillions in market vitality [9]. - The guidelines advocate for flexible pricing strategies and support for small merchants, which could improve the living standards of 200 million flexible workers and stabilize the employment market [9]. Group 2: Industry Insights - Many platforms rely on high commission rates, with delivery and live-streaming platforms charging between 20%-30% [11]. - High penalties imposed by platforms for various violations create additional pressure on merchants, with fines for issues like delayed shipments and service quality [12]. - The increasing costs of customer acquisition on platforms have led to a cycle of dependency and high commission rates, negatively impacting the profitability of small merchants [12][13]. Group 3: System Governance Pathways - The guidelines suggest upgrading regulatory measures, including setting industry benchmark fee ranges and requiring platforms to disclose algorithmic logic [14]. - Platforms are encouraged to establish a fee reduction roadmap and create ecological funds to support small merchants [14]. - A cross-platform merchant capability enhancement mechanism is proposed to reduce reliance on single channels and improve negotiation power [14]. Group 4: Legal and Regulatory Analysis - Some platforms misuse their market dominance to impose unfair trading conditions, leading to significant legal disputes [15]. - The government has initiated actions to address issues like "big data discrimination," which remains challenging due to the technical and legal complexities involved [15]. Group 5: Opinions and Recommendations - The guidelines mark a new phase in platform economy governance, emphasizing a collaborative approach involving government regulation, platform accountability, merchant innovation, and social oversight [16]. - Establishing a platform economy innovation alliance is recommended to assist in developing compliance systems and protecting data rights [16].