Core Viewpoint - The new regulatory draft aims to address the pain points of restaurant owners regarding the opaque fee structures and unfair practices of food delivery platforms, promoting transparency and fairness in the industry [1][3][49]. Group 1: Fee Transparency - The draft mandates that platforms must clearly disclose all fee structures, eliminating hidden costs and ensuring that restaurant owners can understand their financials [4][5][10]. - Platforms are restricted to charging only three types of fees: technology service fees, delivery service fees, and promotional service fees, preventing arbitrary charges [7][9]. - Detailed billing requirements are established, ensuring that all charges are itemized and transparent, allowing restaurant owners to track their expenses accurately [11][13]. Group 2: Promotion Autonomy - The draft stipulates that platforms must bear the costs of their promotional activities, relieving restaurant owners from the burden of subsidizing these costs [20][23]. - Restaurant owners are granted the autonomy to decide on their promotional strategies without being coerced into participating in platform-led promotions [26][28]. - The draft prohibits platforms from using misleading promotional tactics, ensuring that promotional information is presented fairly and transparently [30][31]. Group 3: Stricter Entry Requirements - The draft introduces stringent entry requirements for food delivery platforms, including the necessity for restaurants to provide real business licenses and undergo video verification to prevent "ghost kitchens" from operating [33][39]. - Platforms are required to conduct regular checks on restaurant compliance, ensuring that only legitimate businesses are allowed to operate [41][43]. - The draft emphasizes the responsibility of platforms in managing food safety and compliance, ensuring that they cannot shift liability onto restaurant owners [36][38]. Group 4: Operational Improvements - The introduction of a "peak order warning" system aims to help restaurants manage high order volumes effectively, reducing conflicts with customers and delivery personnel [45]. - A mechanism for restaurants to appeal against platform penalties is established, promoting fairness in the operational ecosystem [46]. - The draft also addresses the rights of delivery personnel, ensuring fair compensation and working conditions, contributing to a more sustainable delivery workforce [47][48]. Group 5: Industry Transformation - The food delivery industry is at a pivotal moment, with new regulations fostering a more transparent, fair, and competitive environment for compliant restaurant operators [49][50]. - The new rules are expected to create a protective barrier for honest businesses, emphasizing the importance of trust and efficiency in the evolving market landscape [51].

在外卖销售供应链中，平台往往起着决定性作用。外卖"新规"应当将平台作为监管重点。因为管住 了平台，也就管住了整个外卖业。从这个角度看，平台的算法、管理等，均应纳入"新规"，以便加大他 们的履职力度，推动外卖业高质量发展。 针对外卖配送员权益保障，外卖"新规"聚焦配送员劳动报酬、工作时间和社会保障等方面，保障配 送员合理收入与休息权。平台合理设置与配送员工作任务、劳动强度相匹配的劳动报酬分配机制，合理 限定配送员的接单时长和单日接单量上限，避免配送员超时劳动、过度劳累引发健康和安全风险，是外 卖业可持续发展的应有之义。 商家和配送员是外卖行业的主体，经历多、体会深，在外卖"新规"公开征求意见阶段，不妨采取集 中座谈、意见征集等更加灵活多样的方式，充分听取他们的意见与建议，让"新规"更完善、更可行，重 塑一个安全有序的行业新生态。 市场监管总局组织起草的《外卖平台服务管理基本要求（征求意见稿）》（下称外卖"新规"），9 月24日起正式面向社会公开征求意见。征求意见稿聚焦平台收费、促销行为等重点问题，帮助外卖平台 企业规范服务管理、提升服务质量，减轻商户经营负担，引导平台企业公开有序竞争。 这份外卖"新规"，被寄予 ...