Core Viewpoint - The establishment of service management standards for food delivery platforms is crucial for the healthy development of the industry and the protection of consumer rights [1][2][3] Industry Overview - The food delivery market in China is projected to exceed 1.27 trillion yuan in 2024, with a year-on-year growth of 6.2%, accounting for 22.8% of the national catering revenue [1] - The peak daily order volume for food delivery has surpassed 200 million as of August this year, doubling compared to 2024 [1] Standardization Efforts - The National Market Supervision Administration has initiated the development of the "Basic Requirements for Food Delivery Platform Services" as a national standard to create a stable policy environment and promote industry norms [1][3] - The urgency of establishing standards is emphasized, particularly in light of recent controversies surrounding pre-prepared food, which highlight the need for clear regulations [3] Food Safety and Compliance - Food safety remains the top priority, with a reported compliance rate of 97.3% in food delivery inspections conducted by the market supervision authority in 2024 [4] - The need for strict enforcement of food safety responsibilities and enhanced management of merchants by delivery platforms is highlighted [4] Labor Rights and Market Dynamics - The food delivery market is expected to reach 1.4 trillion yuan this year, but signs of stagnation in revenue growth are emerging [5] - There are ongoing concerns regarding the protection of delivery workers' rights amid increasing competition among platforms, indicating a need for further improvements in labor protections [5][6]

2025.09. 28 本文字数：1572，阅读时长大约3分钟 作者 | 一财评论员 "点外卖"已经成为人们生活的重要组成部分。红餐产业研究院综合餐饮企业大数据发布的《中国餐饮 品牌力白皮书2025》数据显示：2024年，全国餐饮外卖市场规模超过1.27万亿元，同比增长 6.2%，占全国餐饮收入的22.8%；今年以来，随着新经营主体加入竞争并受到平台巨额补贴影响， 截至今年8月，全国外卖日单量峰值已突破2亿单，较2024年翻了一番。 外卖红红火火的同时，也有一些亟待解决的问题。上述市场监管总局座谈会强调：近年来，我国网络 餐饮外卖行业正展现出强劲的发展势头和广阔的市场前景，但在满足消费者多样化需求的同时，也对 市场竞争秩序、食品安全、相关主体权益保障等提出更高要求。 要实现"更高要求"就要进一步加强外卖标准建设，没有规矩无以成方圆，尤其是对快速发展的行业来 说。 外卖平台处在餐饮企业和消费者的关键中间环节，当前，外卖平台服务管理标准制定正在积极推进 中。 继9月24日国家市场监管总局发布《外卖平台服务管理基本要求（征求意见稿）》（下称《外卖平台 标准》）之后，9月26日市场监管总局召开的促进网络餐饮外卖行业健 ...

Core Insights - The establishment of service management standards for food delivery platforms is crucial for ensuring food safety and service quality for consumers, while providing a stable policy environment for related enterprises [1][6] - The Chinese food delivery market is projected to exceed 1.27 trillion yuan in 2024, with a year-on-year growth of 6.2%, accounting for 22.8% of the national catering revenue [1] Group 1: Industry Growth and Challenges - The food delivery industry in China is experiencing strong growth, with daily order peaks surpassing 200 million as of August 2023, doubling compared to 2024 [1] - Despite the growth, there are emerging challenges such as market competition, food safety, and the protection of stakeholders' rights that need to be addressed [2] Group 2: Standardization and Implementation - The rapid development of the food delivery industry necessitates the swift establishment of standards to ensure safety and quality, particularly in light of recent controversies surrounding pre-prepared foods [3] - The implementation of food delivery standards is complex, involving multiple stakeholders including food service providers, delivery platforms, and consumers [3] Group 3: Food Safety and Compliance - The food safety inspection rate for delivery food was reported at 97.3% in 2024, indicating a high compliance level, but the absolute number of non-compliant orders remains significant [4] - The emphasis on strict food safety responsibilities for platforms is highlighted, including the need for thorough merchant qualification and food safety training processes [4] Group 4: Labor Rights and Market Dynamics - The food delivery market is expected to reach 1.4 trillion yuan in 2024, but signs of stagnation in revenue growth are emerging despite increased market size [5] - Labor rights for delivery personnel remain a concern, with existing protections needing further enhancement as competition intensifies [5]