Core Insights - The article highlights the launch of over 100 tea beverage brands through Meituan during the "First Cup of Milk Tea in Autumn" event, with participation from at least 250,000 beverage stores nationwide [1][3]. Group 1: Event Overview - The "First Cup of Milk Tea in Autumn" has become a permanent marketing event in the takeaway industry since 2020, with Meituan collaborating with various tea and coffee brands for the first time this year to promote new products and bestsellers [3]. - Major brands participating include Mixue Ice Cream & Tea, Yihe Hall, Starbucks, Luckin Coffee, and others, launching new products such as tea, coffee, and fruit tea [3]. Group 2: Sales Performance - Meituan reported that in 2024, 200,000 beverage stores participated in the "Autumn Milk Tea Carnival," selling over 53 million drinks on the day of the event, with 10 brands exceeding one million cups sold [4]. - Mixue Ice Cream & Tea became the first tea brand on Meituan to achieve over 100 million yuan in actual transaction value on the day of the event [4]. Group 3: Industry Impact - The collaboration with delivery platforms like Meituan accelerates the growth of the tea and coffee industry, enhancing brand sales and visibility while benefiting the agricultural supply chain behind tea and coffee [4]. - Meituan aims to help tea brands better understand consumer needs, facilitating product innovation and sustainable development [4].

Core Insights - The article highlights the significance of the "First Cup of Milk Tea in Autumn" marketing event, which has become a staple in the takeaway industry since 2020, with over 100 tea brands participating this year through Meituan [1][5] Group 1: Marketing Event Overview - The "First Cup of Milk Tea in Autumn" event will see over 100 tea brands launching new products via Meituan, with at least 250,000 beverage stores participating [1][2] - Major brands involved include Mixue Ice City, Yihe Hall, Starbucks, and Luckin Coffee, among others, showcasing a variety of new milk tea, coffee, and fruit tea products [2][3] Group 2: Sales and Consumer Trends - The event has proven to be a significant driver of beverage consumption, with 20,000 beverage stores participating in 2024, selling over 53 million cups on the day of the event [5] - Mixue Ice City achieved over 100 million yuan in transaction value on the event day, marking a milestone for tea brands on Meituan [5] Group 3: Innovation and Collaboration - Meituan's collaboration with tea brands facilitates product innovation and market expansion, allowing brands to quickly respond to consumer feedback and preferences [6] - The partnership has also benefited agricultural sectors, enhancing the value chain for coffee and tea production in regions like Yunnan and Sichuan [6]