自2020年开始，在立秋举办的"秋天第一杯奶茶"活动已成为外卖行业的常设营销节点，如何抓住大促机 遇寻求新增长空间，上新能力成为新茶饮品牌吸引顾客、保持差异化的必备能力。美团外卖结合消费趋 势、用户评价、爆品分析和时空数据，开放外卖业务数字底座，与茶饮咖啡品牌分享技术产品能力，助 力品牌新品研发和上线运营，今年立秋也是多方联合首次开展新品发售和爆款推广活动。 据了解，今年"秋天第一杯奶茶"期间，星巴克、瑞幸咖啡、库迪咖啡、茶百道、沪上阿姨、肯悦咖啡等 超过100家奶茶品牌集体通过美团进行新品首发。其中，奶茶首发新品有茶百道的阳光青提冰奶、古茗 的云朵盐水鸭、爷爷不泡茶的针王葡萄等；咖啡首发新品有库迪咖啡的羽衣甘蓝美式、肯悦咖啡的爆汁 本报讯 （记者梁傲男）8月7日是2025年农历立秋，也是外卖行业"秋天第一杯奶茶"的重要营销节点。 记者从美团获悉，今年立秋期间，全国将有超过100家茶饮品牌将通过美团进行新品首发，至少25万家 饮品门店参加"秋天第一杯奶茶"新产品和爆款单品的发售活动。 美团供图 从网络热梗到每年"固定节目"，受年轻人欢迎的"秋天第一杯奶茶"，已经连续5年带动饮品消费潜力释 放，而各茶饮品牌在" ...

Core Insights - The article highlights the launch of over 100 tea beverage brands through Meituan during the "First Cup of Milk Tea in Autumn" event, with participation from at least 250,000 beverage stores nationwide [1][3]. Group 1: Event Overview - The "First Cup of Milk Tea in Autumn" has become a permanent marketing event in the takeaway industry since 2020, with Meituan collaborating with various tea and coffee brands for the first time this year to promote new products and bestsellers [3]. - Major brands participating include Mixue Ice Cream & Tea, Yihe Hall, Starbucks, Luckin Coffee, and others, launching new products such as tea, coffee, and fruit tea [3]. Group 2: Sales Performance - Meituan reported that in 2024, 200,000 beverage stores participated in the "Autumn Milk Tea Carnival," selling over 53 million drinks on the day of the event, with 10 brands exceeding one million cups sold [4]. - Mixue Ice Cream & Tea became the first tea brand on Meituan to achieve over 100 million yuan in actual transaction value on the day of the event [4]. Group 3: Industry Impact - The collaboration with delivery platforms like Meituan accelerates the growth of the tea and coffee industry, enhancing brand sales and visibility while benefiting the agricultural supply chain behind tea and coffee [4]. - Meituan aims to help tea brands better understand consumer needs, facilitating product innovation and sustainable development [4].

Core Insights - The article highlights the significant marketing event of "the first cup of milk tea in autumn," where over 100 tea brands will launch new products through Meituan during the period of the autumn festival [1] - A total of at least 250,000 beverage stores will participate in the sales activities for new products and popular items [1] Group 1: New Product Launches - Major tea brands participating include Mixue Ice Cream & Tea, Yihe Tang, Starbucks, Luckin Coffee, Kudi Coffee, Cha Bai Dao, Hu Shang A Yi, and Kenyue Coffee [1] - New milk tea products being launched include Cha Bai Dao's Sunshine Green Grape Ice Milk, Gu Ming's Cloud Salted Duck, Hu Shang A Yi's Rich Rice Mochi Milk Tea, Mixue's Apple Milk Green, Yihe Tang's Four Seasons Spring Light Milk Tea, and Ye Ye Bu Pao Cha's Needle King Grape [1] - New coffee products include Kudi Coffee's Kale Americano, Kenyue Coffee's Juicy Grape Sparkling Americano, Lavazza's KAFA Forest Guixia Americano, Luckin Coffee's Fresh Brewed Light Osmanthus, and Starbucks' Golden Osmanthus Latte, Golden Osmanthus Americano, and Golden Osmanthus Phoenix Single Bush Tea Latte [1] Group 2: Other Beverage Launches - New fruit tea products include Hu Shang A Yi's 12-in-1 Revitalizing Fiber Bottle (Small Green Bottle) and Shu Yi Shao Xian Cao's Desert Apricot Red [1]