阳光青提冰奶

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中国茶饮海外门店破1.5万家
3 6 Ke· 2025-08-12 03:53
与店有关的事 上周,各品牌拓店布局持续加码。 国内市场,瑞幸开出222家新店;Tims天好咖啡23家新店开业;茉莉奶白苏州首家形象店落地;乐乐茶 于上海、苏州、盐城五店齐开;茶颜悦色以店中店形式布局新店型"茶颜手作饼坊"。 柠檬向右首进北京、深圳,标志其在华北、华南区域迈出关键一步;林里手打柠檬茶西安新店开业,目 前其在营门店已有1950家,其中西安市17家,其余大部分集中在广东、浙江、上海等地。 此外,茶话弄澳大利亚首店于8月11日启动试营业,位于墨尔本斯旺斯顿街。截至北京时间当日下午3 时,该店单日营收已突破15000澳元(约合人民币70219元)。 与产品有关的事 恰逢"秋一杯",茶咖品牌纷纷上新。 茶百道上新阳光青提冰奶;茉沏上新粉芭乐冰奶;茶话弄"不忧岛系列"上新;1点点上新桂香乌龙;柠 檬向右上新柠檬奶系列;星巴克首推金桂系列;肯悦咖啡上新茉香白玉米乳茶;Manner Coffee上新桃 子系列。 部分品牌同步升级产品。茶百道降糖升级每日苹果奶绿;CoCo都可宣布其核心产品线"经典奶茶系 列"全面上架"全奶升级"新选项,均使用100%动物乳脂的冰博克搭配纯牛奶。 同时,经典产品迎来回归。皮爷咖啡桂 ...
46亿关注,外卖大战后,“秋天第一杯奶茶”怎么卖?
3 6 Ke· 2025-08-07 01:45
Core Insights - The annual "First Cup of Milk Tea in Autumn" has become a competitive battleground for brands, with a focus on innovative marketing strategies and product offerings to attract consumers [1][9][24] Group 1: Marketing Strategies - This year's promotions include unique offerings such as gold giveaways, with brands like Hu Shang A Yi and Yi He Tang providing opportunities to win gold through purchases, creating a buzz on social media [1][3] - The trend of using "super IP" collaborations is evident, with brands like Heytea partnering with popular characters like CHIIKAWA, leading to significant consumer interest and long wait times for orders [7][9] - Creative marketing tactics, such as "social death" honor certifications and giant banners for first customers, have been employed to engage younger audiences [4][6] Group 2: Product Innovations - The introduction of seasonal products, particularly those featuring osmanthus, has been a key focus, with major brands like Starbucks and Luckin Coffee launching new osmanthus-flavored drinks [12][14] - Regional innovations are highlighted, with brands incorporating local flavors, such as "Gui Zi You Lemon Tea" and "Da Mo Xing Zi Hong," to appeal to regional tastes [15][17] - The popularity of fruit-based drinks remains strong, with brands like Mixue Ice City and Tea Baidao launching apple and grape beverages to cater to consumer preferences during the transition from summer to autumn [18][20] Group 3: Industry Trends - The overall sales volume for the "First Cup of Milk Tea in Autumn" has seen significant growth, with over 20,000 tea shops selling more than 53 million cups on the day, marking a 34% increase from the previous year [9][12] - The event has evolved from a simple online trend to a phenomenon embraced by the entire tea beverage industry, indicating its growing importance in the market [9][12] - The preparation and training of staff have become crucial, with brands focusing on ensuring that employees are well-prepared to handle the increased demand during this peak season [24][25][26]