Core Viewpoint - The company reported its 2025 H1 performance, showing a slight increase in revenue but a decline in net profit, indicating mixed results amid external challenges and internal growth opportunities [2][3]. Group 1: Financial Performance - In H1 2025, the company achieved revenue of 11.48 billion, a year-on-year increase of 4.7%, while net profit attributable to shareholders was 0.94 billion, a slight decrease of 0.1% [2]. - For Q2 2025, the company reported revenue of 5.69 billion, up 1.9% year-on-year, but net profit fell to 0.44 billion, down 5.9% year-on-year [2]. Group 2: External Sales Challenges - The company's external sales growth was impacted by U.S. tariffs and a high base in Q2, leading to a slowdown in growth compared to Q1 [3]. - The SEB Group, the company's major partner, saw a 9.0% decline in North American revenue in H1 2025, with Q2 experiencing an even steeper drop of 18.6% [3]. Group 3: Domestic Sales Growth - Domestic sales continued to grow, supported by new government subsidies covering various small appliance categories, with the overall market for home appliances increasing by 16.1% year-on-year from January to May 2025 [4]. - The company maintained its leading position in the small appliance sector, with market share increasing in both online and offline channels [4]. Group 4: Profitability Metrics - The company's net profit margin for H1 2025 was 8.2%, a decrease of 0.4 percentage points year-on-year, with Q2 showing a margin of 7.8%, down 0.6 percentage points [5]. - The decline in net profit margin was primarily due to challenges in export business and lower investment income from declining interest rates [5].