Core Insights - The beverage market is undergoing significant changes, with a focus on new product trends and market share dynamics as the year-end approaches [1][4] - The analysis will cover the top 100 new beverage products from December 2024 to November 2025, comparing them with the previous year's data to identify trends and shifts in consumer preferences [1][4] Market Overview - The beverage market is categorized into ten subcategories, including packaged water, functional drinks, dairy beverages, ready-to-drink tea and milk tea, ready-to-drink juice, ready-to-drink coffee, soda, rice beverages, Asian traditional drinks, and plant-based protein drinks [4][5] - The only subcategory exceeding 20% market share is dairy beverages, while ready-to-drink tea and milk tea, functional drinks, soda, and ready-to-drink juice each hold over 10% [8][10] Category Performance - Dairy beverages experienced a decline of approximately 2% in market share, with a year-on-year sales growth drop of over 13%, indicating a significant downturn [10] - Functional drinks and ready-to-drink juices saw positive growth, with sales increasing by around 4%, while ready-to-drink tea and milk tea, along with packaged water, showed slight declines in sales growth [10][11] - Plant-based protein drinks also faced a decline in market share and sales growth, attributed to a lack of new consumer interest [10] New Product Trends - The number of new products in the top 100 list has shifted, with non-refrigerated ready-to-drink juices and sugary ready-to-drink teas seeing significant increases in new product entries [17][20] - Conversely, categories like no-sugar ready-to-drink tea and sports drinks have seen a reduction in new product numbers, despite overall sales growth in the latter category [17][20] Group Distribution - Leading brands such as Yuanqi Forest and Kang Shifu each had nine products in the top 100, indicating strong market presence and product diversification [20][22] - Other notable brands include Nongfu Spring and Uni-President, each contributing several new products to the top 100 list [20][22] Pricing and Specifications - The average price per 100ml for new products varies across categories, with non-refrigerated ready-to-drink juices and sugary ready-to-drink teas generally priced higher than their no-sugar counterparts [29][31] - The trend towards larger packaging sizes is evident, with a threefold increase in the number of large-sized products (1000ml-1999ml) in the top 100, reflecting consumer preferences for value and sharing [26][29] Launch Timing - The timing of new product launches has shifted, with a noticeable increase in products launched in February and March 2025 compared to the previous year, indicating a trend towards earlier product introductions [31]