Core Viewpoint - Mao Geping (01318) has seen a significant stock price increase of over 9%, currently trading at 91.35 HKD with a transaction volume of 201 million HKD, driven by strong sales performance during the Double 11 shopping festival [1] Group 1: Sales Performance - Mao Geping has entered the top 20 sales rankings for the first time during the Double 11 event, indicating a strong sales surge [1] - The brand ranked 20th in the beauty category on Douyin, showcasing its growing presence in online sales channels [1] Group 2: Market Position and Growth Potential - Huachuang Securities highlights Mao Geping as a benchmark for high-end domestic beauty brands, emphasizing its strong brand moat and stable growth driven by both color cosmetics and skincare [1] - The company has successfully expanded into the fragrance category, demonstrating potential for a multi-category development strategy [1] Group 3: Channel Strategy - The rapid growth of online channels is complemented by the strengthening of offline channels through experiential services, indicating a healthy dual-channel development strategy [1] - There remains significant room for SKU expansion and improvement in store efficiency, which is expected to continuously release growth momentum for the company [1]