Core Viewpoint - The micro-short drama industry in China is experiencing rapid growth, becoming an important form of new popular art, with expectations for the market size to exceed 50 billion yuan this year, building on last year's 50 billion yuan [1]. Group 1: Support and Development - The government is increasing support for micro-short dramas through initiatives like the "Micro-Short Drama+" action plan and activities such as "Learning Law through Micro-Short Dramas" and "Exploring Intangible Cultural Heritage through Micro-Short Dramas" [5]. - There is a focus on enhancing topic guidance and creative support to foster the industry [5]. Group 2: Regulation and Management - A classification and tiered management mechanism for micro-short dramas is being established, along with the formulation of a "Micro-Short Drama Management Method" [7]. - Ongoing special governance and regular supervision are being implemented to address public concerns regarding problematic content, such as "outrageous" plots and "overbearing" character tropes [7]. Group 3: Quality and Popularization - The industry aims to promote high-quality productions that celebrate the spirit of hard work and reflect contemporary society [9]. - There is an emphasis on popularization to stimulate innovation and creativity within micro-short dramas as a new form of popular art [9]. - The industry is encouraged to expand international exchanges and dissemination of micro-short dramas [9].

Group 1 - The core viewpoint of the article is the introduction of a regulatory framework for micro-short dramas in China, aimed at promoting healthy development and addressing public concerns regarding content quality and appropriateness [1] - The National Radio and Television Administration is developing a management approach for micro-short dramas, which will include a classification and layered management mechanism to ensure orderly development [1] - There will be ongoing special governance and regular supervision to address issues such as inappropriate storylines and sensational titles, ensuring timely corrections [1] Group 2 - Future initiatives will focus on three main directions: promoting quality content, encouraging public participation in creation, and expanding international exchange and dissemination of micro-short dramas [1] - The emphasis on quality will involve enhancing creative guidance and optimizing resource allocation to support the production of high-quality works that reflect contemporary life and values [1] - The push for public engagement aims to stimulate innovation and creativity in micro-short dramas as a new form of popular art [1]

Group 1: Achievements in Broadcasting and Network Audiovisual Development - China has become a major player in broadcasting and network audiovisual sectors, with over 1 billion users across various platforms including cable TV, IPTV, and internet TV, and 1.09 billion network audiovisual users [1] - Since the beginning of the 14th Five-Year Plan, over 1,500 TV dramas, more than 3,500 animated films, and over 350,000 hours of documentaries have been produced [1] - The total revenue of the broadcasting and audiovisual service industry is projected to reach 1.49 trillion yuan in 2024, marking a 61.96% increase from the end of the 13th Five-Year Plan [1] Group 2: Development Direction of Micro Short Dramas - The micro short drama sector is experiencing rapid growth, with user numbers reaching 696 million by July this year, and the market size expected to exceed 50 billion yuan [2] - The industry is focusing on three main directions: promoting high-quality content, encouraging public participation in creation, and expanding international exchanges [5] - A "Micro Short Drama+" action plan has been implemented to diversify themes and enhance the quality of micro short dramas [2] Group 3: Regulatory and Management Measures - The National Radio and Television Administration is establishing a classification and tiered management system for micro short dramas to ensure orderly development [2] - Ongoing efforts include addressing public concerns regarding problematic content and implementing a regulatory framework to support the healthy growth of the industry [3][5] - Measures to improve user experience include deploying 10 million micro set-top boxes and simplifying remote control operations across various platforms [6][7]

Core Viewpoint - The National Radio and Television Administration is establishing a classification and hierarchical management mechanism for micro-short dramas, aiming to regulate their development and provide legal guarantees through the upcoming "Micro-Short Drama Management Measures" [1] Group 1: Regulatory Framework - A new management approach will be implemented to address issues such as sensational plotlines and attention-seeking titles, with a focus on timely corrections [1] - The administration plans to conduct special governance and regular supervision to promptly handle non-compliant programs [1] Group 2: Development Directions - The future development of micro-short dramas will focus on three main directions: promoting quality content, encouraging public participation in creation, and expanding international exchanges [1] - Efforts will be made to enhance creative guidance and optimize resource allocation to support the production of high-quality works that reflect contemporary life and values [1] - Initiatives will be organized to stimulate innovation and creativity in micro-short dramas as a new form of popular art [1]