Core Viewpoint - The company achieved a contract sales amount of 61.5 billion yuan in the first half of 2025, representing an 11% year-on-year growth, successfully completing 51% of its annual sales target of 120.5 billion yuan, despite a downturn in the industry [1][7][10]. Group 1: Sales Performance - The sales area decreased by 22.3% year-on-year, while the average sales price increased by 42.8% to 42,123 yuan per square meter, primarily due to 80.5% of sales being concentrated in first-tier cities [1][7][10]. - The top three cities for sales were Beijing, Guangzhou, and Shanghai, with each city surpassing 10 billion yuan in sales, and Beijing alone accounting for nearly 20 billion yuan [1][10]. Group 2: Land Acquisition Strategy - In the first half of 2025, the company added 13 land parcels with a total construction area of approximately 1.484 million square meters, a year-on-year decrease of 13.8% [2][15]. - The proportion of land acquisition in first-tier cities reached 67.9%, with Beijing alone contributing 43.6% of the new land area [2][16]. - The total land reserve area as of mid-2025 was 20.431 million square meters, with 94% located in first-tier and key second-tier cities, ensuring sufficient support for the company's development over the next two to three years [2][19]. Group 3: Financial Performance - The company reported a property sales revenue of 44.03 billion yuan, a year-on-year increase of 34.2%, while the net profit attributable to shareholders was 1.37 billion yuan, a decrease of 25.2% [3][22]. - The gross profit margin decreased by 3.1 percentage points to 10.6%, and the net profit margin decreased by 1 percentage point to 6.3% [3][22]. Group 4: Financing and Financial Structure - The company maintained a relatively smooth financing channel, completing new financing of approximately 23.43 billion yuan, with a weighted average financing cost reduced by 0.33 percentage points to 3.16% [4][24]. - As of mid-2025, the total interest-bearing debt was 103.86 billion yuan, remaining stable compared to the beginning of the year, with a cash-to-short-term debt ratio of 1.76 [4][24]. Group 5: Commercial Business Development - The company adhered to its "big commercial" strategy, with direct commercial leasing income of 268 million yuan, a year-on-year decrease of 9.7% [5][26]. - The total area of leased commercial properties reached 1.099 million square meters, with steady growth in property management services [5][30].