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敏华控股联手井木装饰 推出一站式设计型模块化整装
Huan Qiu Wang· 2025-11-13 02:24
Core Insights - A milestone collaboration has been established between Minhua Holdings and Beijing Jingmu Decoration, aiming to create a "one-stop design-oriented personalized renovation" model in the home decoration industry [1][3]. Strategic Upgrade - Minhua Holdings, founded in 1992, has evolved from a global home product supplier to a one-stop home ecosystem builder, leveraging its extensive international network and product strength [1][3]. - The partnership with Jingmu Decoration is a strategic extension of Minhua's "big home ecosystem" strategy, combining Minhua's manufacturing and supply chain capabilities with Jingmu's local design and service expertise [3][8]. Strong Alliance - The collaboration focuses on creating a value loop of "good products, good design, good service," aiming to deliver a comprehensive "good home" strategy [3][8]. - Minhua's global perspective in design and product development will be complemented by Jingmu's deep understanding of local market needs and consumer preferences [4][5]. One-Stop Product and Service Integration - Minhua offers a comprehensive product supply matrix covering various home spaces, while Jingmu provides a professional service system that includes design, budget control, and quality inspection [8][10]. - This integration aims to resolve traditional renovation issues related to product-service disconnection, ensuring a seamless consumer experience [8][10]. Value Commitment - The partnership promises consumers a superior experience by eliminating brand premiums and ensuring competitive pricing through a direct supply model [10][12]. - Jingmu's "one-on-one service manager" model enhances transparency and coordination throughout the renovation process, providing a single point of contact for clients [12][14]. Modular Construction System - Jingmu has introduced a modular delivery system that standardizes construction processes, improving efficiency by over 30% and ensuring quality through direct responsibility from top suppliers [14][16]. - This approach allows for a controlled construction timeline of 55 working days, enhancing overall project management [14][16]. Long-Term Brand Commitment - Minhua Holdings emphasizes brand reputation and customer satisfaction, integrating a "long-termism" philosophy into Jingmu's operations to ensure sustainable growth [16]. - The collaboration represents a comprehensive upgrade in industry practices, aiming to meet modern consumer expectations for a beautiful and functional home [16].
逆风飞飏 ——欧派“全球创业与发展精英扶助计划”
Zhong Jin Zai Xian· 2025-04-28 06:02
Core Viewpoint - Oppein is positioning itself as a leader in the home furnishing industry, leveraging its 30 years of experience to create a comprehensive ecosystem that integrates design, production, logistics, and service, while also exploring new cooperative models to expand its market presence [1][5]. Group 1: Company Strategy - Oppein has evolved from a single product leader to a comprehensive home furnishing giant, supported by five major production bases across the country and a full-category delivery system [1]. - The company is utilizing artificial intelligence across its entire supply chain to enhance operational efficiency and effectiveness in the home furnishing market [1]. - Oppein is witnessing significant financial success, with reports of individual cities achieving tens of millions in sales, indicating a robust and effective operational model [1]. Group 2: Cooperative Model - The cooperative model is aimed at global expansion, focusing primarily on domestic markets, allowing for city-level operational rights under various Oppein sub-brands [1][2]. - Target partners for cooperation must be under 50 years old, possess at least five years of work experience, and have a minimum of 600,000 yuan in startup capital [2]. - Oppein offers a two-year interest-free loan covering 10%-60% of the total investment to support new partners [3]. Group 3: Application Process - The application process includes filling out a cooperation intention form, qualification screening by Oppein, and participation in a face-to-face meeting [4]. - Successful candidates will undergo 45-60 days of theoretical and practical training, with travel and accommodation costs covered by Oppein, although no salary is provided during this period [4]. - Interested parties can apply online or via email, with a referral reward system in place for successful recommendations [5].