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30年来首次营收净利双降,欧派家居遭遇转型阵痛期
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-16 01:48
Core Viewpoint - Oppein Home Group experienced its first decline in both revenue and profit in 30 years, with significant concerns regarding strategic reforms and declining profitability during the 2024 annual performance briefing [1] Group 1: Financial Performance - In 2024, the company's revenue was 18.925 billion yuan, a year-on-year decrease of 16.93%, while the net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year [1] Group 2: Factors Behind Revenue and Profit Decline - The company identified four main factors contributing to the decline: deep adjustments in the custom home industry, the pain of transitioning to a whole-home model, revenue decline in distribution channels, and intense market price wars [2] - The custom home industry is facing dual pressures from a shrinking new housing market and weakened consumer expectations, leading to challenges in both engineering and retail channels [2] - The shift in consumer demand and channel transformation has resulted in a significant decline in foot traffic in traditional offline channels, with a migration towards integrated solutions and online platforms like Douyin and Xiaohongshu [2] Group 3: Challenges in Distribution Channels - The distribution channel remains the core sales channel for the company, accounting for over 77% of revenue in the past three years [4] - The traditional single-product distribution model faces challenges such as customer acquisition difficulties, declining average transaction values, and increased operational pressures [4] - The company has initiated a transition for distributors from single-product operations to whole-home solutions, but this process has led to significant revenue declines in distribution channels [4] Group 4: Developments in Integrated Business - Since the trial of the integrated whole-home model in 2018, the company's integrated business has slowed down and is now facing a bottleneck [5] - The company is exploring successful transformation cases in lower-tier cities while acknowledging that higher-tier cities may lag due to market size [5] - The company is implementing a "one city, one strategy" approach to allocate resources effectively in different markets [5] Group 5: Future Strategies for Profit Improvement - In 2025, the company plans to focus on a "land distribution" reform aimed at restructuring the target accounting system and enhancing operational efficiency [6] - The core value of this reform is to establish a market-oriented mechanism that balances gross margin, gross profit, expense input, and total profit, ultimately driving growth through operational quality [6]
逆风飞飏 ——欧派“全球创业与发展精英扶助计划”
Zhong Jin Zai Xian· 2025-04-28 06:02
3、扶助合作方式:欧派集团提供两年无息贷款(占投资总额的10%-60%)。 4、扶助合作流程: 当时代的飓风席卷行业,有人选择蛰伏,有人选择破局。而欧派,以三十年磨一剑的锋芒,向世界发出 邀约——这里,是逆风者的战场,是勇敢者的星辰大海! 伴随行业进化浪潮翻涌,欧派以十年为尺,丈量出一条从单品龙头到大家居生态巨擘的全面崛起之路 ——以分布全国东西南北中的五大超级生产基地为根基,以"橱、衣、木、卫、墙、配、窗"全品类交付 体系为脉络,以全链路人工智能为引擎,构建起覆盖设计、生产、物流、服务的全球大家居产业生态航 母,并逐步探索出一套被终端市场验证有效且高效的大家居及整装大家居系统运营模式——数以千百计 的城市运行愈来愈流畅,并创下愈来愈好的惊人效益!当县城单城几千万的业绩神话频现,当地级市亿 元俱乐部持续扩容,欧派正用铁的事实宣告:这不是偶然的幸运,而是模式的必然胜利,是系统战、耐 力战、创新战的终极答卷! 但欧派仍有一些城市代理商困在传统模式的孤岛,亦有不少城市在山腰举步维艰——大家居从来不是简 单的产品堆砌,而是庞杂繁复的多链协同超级工程,这座极其巍峨雄壮却也异常艰险崎岖的巅峰,需要 有一定系统能量的精英才 ...