Core Insights - The housing rental market is experiencing significant growth due to fundamental demand changes and increasing industry regulations, creating unprecedented opportunities for rental companies [1][2] - The introduction of the Housing Rental Regulations aims to standardize the rental market, addressing issues such as false listings and unclear rental prices, thereby promoting a more organized rental environment [2][3] Industry Trends - The rental market in China is evolving into a "Big Rental Era," characterized by marketization, specialization, and diversification, driven by policy changes and market demands [3][4] - The population migration within urban and rural areas has created a substantial rental market base of 260 million renters [2] Company Strategy - Beike Huiju, a technology-driven rental service platform under Beike, is leveraging its "human-store network" and digital tools to achieve steady growth in the housing rental market [1][3] - The company is implementing a light asset management model that emphasizes transparency in pricing and services, aligning with the new regulations to enhance user experience for both landlords and tenants [5][6] Service Model - The light asset management model of Beike Huiju focuses on providing a one-stop service for property owners and professional management for tenants, ensuring a seamless rental experience [5][6] - This model addresses the growing demand for professional management and transparency in the rental process, which is increasingly important to renters [4][5] Operational Efficiency - Beike Huiju is enhancing operational efficiency through a dual focus on efficiency and service, utilizing a digital management system and a specialized service team to improve the rental process [6][7] - The company aims to reduce vacancy periods and increase tenant retention rates by optimizing its service delivery and leveraging its extensive network of agents and properties [8]

Core Viewpoint - The article emphasizes the strategic layout of Beike Huiju, aiming to transform the rental market from simple transactions to comprehensive services, with the vision of "making renting a lifestyle" through model innovation, service extension, and ecosystem construction [1][8]. Summary by Sections Legislative Impact - The implementation of the Housing Rental Regulations marks the first legislation for the rental industry in China, establishing a legal foundation for high-quality industry development [2]. - Three major opportunities arise from the regulations: 1. Clarification of the legal status of rental enterprises, distinguishing them from traditional intermediaries and second landlords, providing identity protection for growth [2]. 2. Transition from a scale-driven, price-cutting model to a service-oriented, value-driven approach, marking a pivotal evolution in the industry [2]. 3. Policy guidance is expected to inject millions of housing units into the market, enhancing supply-side vitality [2]. Market Changes - The rental market is undergoing structural changes, affecting tenants, landlords, and supply models [6]. - The perception of renting as exclusive to young people is changing, with an increase in middle-aged and elderly renters, and families opting for long-term rentals due to educational needs or lifestyle choices [6]. - Tenant demands are evolving from merely having a place to live to seeking quality living conditions, with 37.6% of respondents prioritizing housing configuration and maintenance services [6]. - Landlords are increasingly willing to rent out properties, with over 68.3% supporting light asset management models to save time and enhance income stability [6]. - The supply side is characterized by a predominance of decentralized housing, which faces challenges but also presents opportunities for institutional operation [6]. Service Model Transformation - Beike Huiju's model focuses on light asset management, ensuring transparent rental pricing and direct connections between owners and tenants, with the company only charging management fees [8]. - The service approach has shifted from short-term transactions to long-term support, offering over 700 free maintenance services and flexible payment options to lower rental barriers for young people [8]. - This transformation enhances tenant experience and redefines the value logic of rental business from mere transaction facilitation to lifestyle management [8]. Ecosystem Development - Beike Huiju leverages its resource advantages, including a network of 55,000 stores and 490,000 agents, to enhance operational efficiency [9]. - Safety is prioritized, with strict checks during property handovers and proactive measures to address potential hazards, thereby reducing tenant complaints and increasing landlord confidence [9]. - The company employs a scoring system for property quality, focusing on five core dimensions to assess how well properties meet user needs [9]. Future Outlook - Beike Huiju aims to create a collaborative ecosystem in the rental market, connecting over 5,000 rental institutions and enhancing service efficiency through a structured division of roles [11]. - The company envisions a future where renting becomes a lifestyle, supported by professional services, diversified supply, and market-oriented operations, ultimately contributing to a healthier rental industry [11].