Core Viewpoint - The recent sale of an 1800 RMB coffee at "0566 Coffee Production" in Shanghai has sparked significant discussion, highlighting the trend of high-priced coffee in the market [2][3]. Company Overview - "0566 Coffee Production" operates as a chain with six locations in Shanghai, and the coffee in question is made from Sofia Estate Geisha beans, which are the most expensive offered by the store [2][4]. - The company was established in 2022 and is registered under "0566 (Shanghai) Catering Management Co., Ltd." with a registered capital of 500,000 RMB [4]. Product Details - The 1800 RMB coffee requires advance reservation, and the store has modified its menu to indicate that this item is not readily available [3]. - The store also sells other coffee products, with prices ranging from 50 RMB to 200 RMB for regular espresso and hand-brewed coffee, aligning with the market prices in Shanghai [3][4]. Market Trends - The phenomenon of "sky-high" coffee prices is not unique to this establishment; other cafes in Shanghai and Hangzhou have also introduced similarly priced coffee, such as a 6200 RMB coffee and a 4899 RMB coffee, both made from rare beans [4]. - The trend of high-priced beverages extends beyond coffee, as seen with the juice brand "Wild Mountain," which sold a 1000 RMB olive juice, leading to regulatory scrutiny for false advertising [5].