LV首尔餐厅天价饺子引热议：3只243元背后的奢侈逻辑 LV深谙奢侈品行业的"限量法则"。餐厅每日仅接待30组客人，预约通道开放后15秒即告罄，二手交易 平台上单次用餐资格被炒至2000元。人为制造的稀缺性，将餐饮体验转化为类收藏品属性。 "这里卖的不是饱腹感，而是身份认同。"一位金融从业者坦言。韩国媒体观察发现，顾客中鲜见顶级富 豪，更多是金融、公务员、传媒等行业的中高收入群体。对他们而言，243元购买的是一张社交平台通 行证——在钛合金餐具与艺术真迹的包围中，用九宫格照片完成阶层身份叙事。 三、从餐桌到手袋：奢侈品帝国的阳谋 这场高价饺子风暴背后，是LV精心设计的商业闭环。通过"Louis Vuitton Culinary Community"计划，品 牌已在巴黎、纽约、东京、曼谷铺设餐饮网络，中国首店预计落地成都。这些餐厅由米其林名厨主理， 将本土食材进行奢侈化重构，如首尔店的泡菜用LV定制陶罐呈装。 "做餐饮是为培育潜在客户。"业内人士点破玄机。数据显示，超三成顾客在用餐当日购买LV皮具—— 可能是与餐盘配色相衬的手袋，或是印着餐厅logo的限定款钱包。当顾客为氛围付费时，品牌正完成 从"舌尖诱惑"到 ...

Core Viewpoint - Louis Vuitton's chocolate store in Shanghai will close on August 10, 2025, marking the end of its operational cycle, with no immediate plans for relocation or reopening in China [1][3]. Company Summary - The chocolate store, which opened on July 22, 2022, was Louis Vuitton's first chocolate specialty store in China and the third globally, following locations in Paris and Singapore [6]. - The store featured products designed by Michelin pastry chef Maxime Frédéric, with prices ranging from 240 yuan to 3200 yuan, and became popular on social media as "LV's cheapest item" [6][5]. - Despite the closure, Louis Vuitton will continue to operate chocolate stores in Paris, Singapore, and New York [1]. Industry Summary - The chocolate industry is facing challenges due to high cocoa prices, which have led several companies to increase prices, reduce packaging sizes, and enhance supply chain resilience [11][13]. - Cocoa prices have remained high due to supply chain vulnerabilities, climate change, and long-term investment issues in major producing countries like Côte d'Ivoire and Ghana [11]. - Companies like Ferrero and Mars have already implemented price increases in response to rising raw material costs, with adjustments ranging from 6% to double-digit increases [13][14]. - The trend of luxury brands entering the food and beverage sector aims to enhance brand experience and attract a broader consumer base, potentially leading to future purchases of core luxury products [9].