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奢华之忧,丽思卡尔顿的"焦虑"
3 6 Ke· 2025-09-30 01:15
作为全球首屈一指的奢华酒店品牌,丽思卡尔顿(The Ritz-Carlton)长期以来代表着酒店业的最高标准。 一句"我们以绅士淑女的态度为绅士淑女们服务"的座右铭广为流传,让其服务精神成为行业传奇。 因极致奢华,丽思卡尔顿甚至被誉为"全世界的屋顶"。然而,在当今瞬息万变的高端酒店竞争格局中,这顶奢华之冠正承受前所未有的压力与焦虑。 传统荣耀之外,丽思卡尔顿如何应对新的消费群体、新兴对手和时代浪潮带来的挑战? 美国纽约中央公园丽思卡尔顿酒店 1 品牌定位动摇:经典标杆如何适应新时代 作为拥有逾百年历史的传奇品牌,丽思卡尔顿曾书写了奢华酒店的定义。 从1898年酒店业巨擘凯撒·丽兹在巴黎旺多姆广场开设第一家丽兹酒店开始,奢华酒店开启了崭新篇章。 20世纪末进入万豪集团体系后,丽思卡尔顿迅速在全球扩张,成为各国名流政要的下榻首选。 然而,进入21世纪后,奢华的定义已悄然转变,丽思卡尔顿昔日固若金汤的品牌定位开始出现动摇。 一方面,万豪集团内部自身拥有诸多奢华品牌(如圣 Regis、宝格丽酒店等),品牌之间定位重叠让丽思卡尔顿不再"鹤立鸡群"。 另一方面,新生代消费者对奢华的理解不同于过去,"新奢华"更强调个性化和 ...
再添奢华酒店高端住宅,广州荔湾国际范更鲜明
Sou Hu Cai Jing· 2025-09-28 08:34
Group 1 - The article highlights the increasing international fashion atmosphere in Guangzhou's Liwan district, particularly with the launch of high-end products and the signing of luxury hotel contracts [1][3] - The new product "Shangbindao" is part of the highest-end residential series by CITIC Pacific Properties, aiming to create a "super lifestyle" along the Pearl River [3] - The project features a unique garden design and a comprehensive clubhouse of approximately 4000 square meters, with a focus on health, comfort, safety, and technology [3][5] Group 2 - CITIC Pacific Properties announced the latest project "Chuantai 1914," designed by renowned architect Kengo Kuma, which will include multiple cultural and leisure spaces [5] - The project will host various facilities, including a unique book selection space, a coffee shop, and an XR art museum, enhancing the cultural offerings in Guangzhou [5] - The completion of "Chuantai 1914" is expected in October, providing a new cultural destination for the local community [5]