作为全球首屈一指的奢华酒店品牌，丽思卡尔顿（The Ritz-Carlton）长期以来代表着酒店业的最高标准。 一句"我们以绅士淑女的态度为绅士淑女们服务"的座右铭广为流传，让其服务精神成为行业传奇。 因极致奢华，丽思卡尔顿甚至被誉为"全世界的屋顶"。然而，在当今瞬息万变的高端酒店竞争格局中，这顶奢华之冠正承受前所未有的压力与焦虑。 传统荣耀之外，丽思卡尔顿如何应对新的消费群体、新兴对手和时代浪潮带来的挑战？ 美国纽约中央公园丽思卡尔顿酒店 1 品牌定位动摇：经典标杆如何适应新时代 作为拥有逾百年历史的传奇品牌，丽思卡尔顿曾书写了奢华酒店的定义。 从1898年酒店业巨擘凯撒·丽兹在巴黎旺多姆广场开设第一家丽兹酒店开始，奢华酒店开启了崭新篇章。 20世纪末进入万豪集团体系后，丽思卡尔顿迅速在全球扩张，成为各国名流政要的下榻首选。 然而，进入21世纪后，奢华的定义已悄然转变，丽思卡尔顿昔日固若金汤的品牌定位开始出现动摇。 一方面，万豪集团内部自身拥有诸多奢华品牌（如圣 Regis、宝格丽酒店等），品牌之间定位重叠让丽思卡尔顿不再"鹤立鸡群"。 另一方面，新生代消费者对奢华的理解不同于过去，"新奢华"更强调个性化和 ...

Core Insights - Marriott International ranks first in the "2024 Global Hotel Group 205" list with 1,667,331 rooms, followed by Jin Jiang International (1,454,355 rooms) and Hilton (1,268,206 rooms) [2][3] Company Performance - Marriott International's revenue reached $25.1 billion, a year-on-year increase of 5.85%, while net profit was $2.375 billion, a decrease of 22.96% [7] - Comparable hotel RevPAR (Revenue per Available Room) increased by 4.3% to $128.23, with an average occupancy rate of 69.8%, up by 1 percentage point [7] - Average Daily Rate (ADR) was $183.58, reflecting a year-on-year growth of 2.8% [7] Market Position - In China, Marriott has over 90,000 employees, with 98% being local hires, and 83% of general managers being local talent [10] - The Greater China region is Marriott's second-largest market globally, with 30+ brands across 120+ cities [10] - Despite a decline in RevPAR and ADR in the Greater China region, Marriott signed 161 projects, adding nearly 31,000 rooms, marking a 73% year-on-year increase in signings [10]