Core Viewpoint - Prada's stock rose by 3.17% to HKD 46.22, with a trading volume of HKD 30.87 million, following the announcement of a property acquisition in Milan for EUR 66.588 million [1] Group 1: Property Acquisition - Prada has entered into an agreement with Ludo Due S.r.l. to purchase a property located at Via Orobia 3, Milan, Italy, for EUR 66.588 million [1] - The property spans approximately 14,800 square meters and consists of two connected parts [1] Group 2: Urban Development Impact - The property is situated in an area affected by the large-scale redevelopment and urban renewal project previously known as "Scalo di Porta Romana" [1] - This project includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, new residential and office buildings, and a large park designed to have significant environmental impact and visual appeal [1] Group 3: Positive Regional Influence - The Prada Foundation project completed in 2015 has had a significant positive impact on the surrounding area, contributing to its revitalization [1] - The area has also seen investments and new headquarters established by other leading luxury brands [1]

Core Viewpoint - Prada's stock has increased by over 3%, currently trading at 46.22 HKD, following the announcement of a property acquisition in Milan for 66.588 million euros [1] Group 1: Company Announcement - Prada has entered into an agreement with Ludo Due S.r.l. to purchase a property located at Via Orobia 3, Milan, Italy, for a total price of 66.588 million euros [1] - The property spans approximately 14,800 square meters and consists of two connected parts [1] Group 2: Project Context - The property is situated in an area affected by the large-scale redevelopment and urban renewal project previously known as "Scalo di Porta Romana" [1] - This project includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, new residential and office buildings, and a large park designed to have significant environmental impact and visual appeal [1] Group 3: Regional Impact - The Prada Foundation project completed in 2015 has had a significant positive impact on the surrounding area, contributing to its revitalization [1] - The area has also seen investments and new headquarters established by other leading luxury brands [1]

Core Viewpoint - Prada has entered into an agreement to purchase a property in Milan for €66.588 million, which is part of a larger urban redevelopment project that is expected to enhance the area significantly [1][2] Group 1: Property Details - The property consists of approximately 14,800 square meters of land, divided into two sections: Section One, which is developed and consists of 11 buildings primarily for office use, and Section Two, which is undeveloped land [1] - Section One has a total floor area of 8,699 square meters (gross area) and a net area of 7,748 square meters, while Section One's total land area is 11,560 square meters [1] - Section Two includes 1,257 square meters of undeveloped land and 1,982 square meters of parking space, totaling 3,239 square meters [1] Group 2: Strategic Implications - The property is located in an area affected by the "Scalo di Porta Romana" redevelopment project, which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics and new residential and office buildings [2] - The acquisition is intended to consolidate several existing offices and showrooms into one location, enhancing operational efficiency and strengthening the company's position in this strategic area [2] - The company has been leasing Section One since 2013 and intends to evaluate the potential for developing Section Two into a new company headquarters [2]