Group 1 - The core focus of the news is the evolving sponsorship landscape for the 2028 Los Angeles Olympics, with significant domestic sponsorship revenue already exceeding $2 billion, achieving 80% of the $2.5 billion target [1] - The Los Angeles Organizing Committee plans to introduce a new marketing structure that allows previously restricted advertising spaces, such as athlete preparation areas and scoreboards, to become opportunities for sponsors [1][2] - The International Olympic Committee (IOC) has shifted its strict "clean venue" policy, allowing sponsors' products to be more visibly presented during events, as seen in recent Olympic Games [2] Group 2 - The IOC's Olympic Partners Programme (TOP) currently has only 11 sponsors, the lowest since 2015, with several major companies exiting after the 2024 Paris Olympics, while TCL has joined as a new sponsor [2] - To enhance sponsor value, the 2028 Los Angeles Olympics will allow sponsors to purchase naming rights for official competition venues, with Honda and Comcast already securing rights for specific venues [4] - The Los Angeles Organizing Committee has seen a significant interest in ticket registrations, with 1.5 million people signing up within the first 24 hours of the ticket lottery opening [4]