这篇国际商业评论，主要来分析中东电商变局下的真实商机，中国卖家如何穿透滤镜掘金，看清市场真面目。 揭秘中东电商：撕下"土豪"标签，看清真实商机 提到中东电商，不少人第一反应是"卖奢侈品赚快钱"。但真正扎进去的中国卖家都清楚，这片被黑金滋养的土地，早已不是单一的"土豪市场"。沙特本土电 商Noon近期拿到5亿美元融资筹备上市，背后是当地电商年增56%的爆发式增长。 咱们前面说了，阿联酋和沙特的外籍人口占比相当高，尤其在沙特的劳动大军里，外籍人士更是占据了四分之三。这些朋友大部分来自南亚、东南亚，他们 追求的是什么？是实用！是划算！是高性价比的生活用品和日常快消品！ 最好的例子就是Temu。这个咱们中国走出去的电商平台，一杀入中东市场，简直就像坐了火箭一样。 在2023年到2024年的大部分时间里，它几乎霸榜了当地App Store购物类的下载量。Temu靠的就是那套"平价策略"，精准抓住了这部分主流消费群体的胃 口。那些在传统观念里不被重视的"非富人群"，才是中东电商最大的流量入口和消费基础。 除了外籍劳工，中东市场还有一股你绝不能低估的消费力量，那就是女性！尤其是在沙特，过去几年，女性的社会地位和经济独立性发 ...

Group 1 - Walmart and other US retailers have notified Chinese suppliers to resume shipments, with the cost of tariffs being borne by the US buyers, indicating a resilience in the supply chain despite tariff barriers [1] - The ongoing trade dynamics reflect a strong demand in Sino-US economic relations, highlighting the importance of maintaining supply chain stability [1] Group 2 - Shanghai Airport reported a nearly 12% year-on-year increase in revenue for 2024, reaching approximately 12.4 billion yuan, with net profit doubling to nearly 2 billion yuan [2] - The growth in performance is attributed to a record passenger throughput of over 124 million at Shanghai's two major airports, surpassing pre-pandemic levels [2] - However, a decline in duty-free business revenue raises concerns about structural risks in non-aviation operations, linked to weakened consumer spending and cross-border channel shifts [2] Group 3 - Nike's After Dark Tour in Shanghai attracted over 12,000 registrations, with 3,500 female runners participating, emphasizing the brand's focus on the female sports market [3] - The initiative aligns with Nike's strategic shift under new CEO Elliott Hill, aiming to reinforce its professional sports image and capitalize on the growing trend of health-conscious female consumers [3] - To maintain competitive advantage, Nike must differentiate its products, such as through specialized women's running shoes, to avoid homogenization in the market [3] Group 4 - Hunan Mingming Hen Mang has submitted an application for listing on the Hong Kong Stock Exchange, reporting revenues of 4.286 billion yuan, 10.295 billion yuan, and 39.344 billion yuan for 2022, 2023, and 2024 respectively [4] - The company has expanded to 14,394 stores across 28 provinces, with approximately 58% located in county and township areas, demonstrating significant growth in the affordable snack sector [4] - The rapid revenue growth of nearly tenfold over three years indicates the potential of the low-tier market, but challenges remain in supply chain management and competition in the industry [4]