Core Insights - The company reported a revenue of 1.124 billion yuan for the first half of 2025, a year-on-year decrease of 0.50%, and a net profit attributable to shareholders of 112 million yuan, down 21.86% year-on-year [1] - The second quarter of 2025 saw a revenue of 528 million yuan, a decline of 10.37% year-on-year, with a net profit of 44 million yuan, down 36.27% year-on-year [1] Revenue Breakdown - Fish products generated revenue of 757 million yuan in H1 2025, an increase of 7.61% year-on-year, while poultry products saw a revenue drop of 24.00% to 196 million yuan [1] - Online sales contributed 185 million yuan, down 6.82% year-on-year, while offline sales reached 939 million yuan, a slight increase of 0.85% [1] Profitability Metrics - The gross margin for H1 2025 was 29.45%, a decrease of 0.95 percentage points year-on-year, with Q2 2025 gross margin at 28.93%, down 1.83 percentage points year-on-year [1] - The net profit margin for Q2 2025 was 8.41%, a decline of 3.42 percentage points year-on-year [3] Expense Analysis - The expense ratio for Q2 2025 was 21.24%, an increase of 4.21 percentage points year-on-year, driven by higher new media promotion costs [2] - Selling expense ratio rose to 14.32%, up 2.23 percentage points year-on-year, while management expenses increased due to higher employee compensation [2] Strategic Initiatives - The company is focusing on product innovation and expanding its product matrix, introducing new health-oriented products to meet consumer demand [3] - The company is enhancing its multi-channel strategy, with significant growth in overseas revenue, which reached 13 million yuan in H1 2025, up 40.10% year-on-year [3] Future Projections - Revenue forecasts for 2025-2027 are 2.616 billion yuan, 3.028 billion yuan, and 3.516 billion yuan, representing year-on-year growth rates of 8.45%, 15.76%, and 16.10% respectively [3] - Expected net profits for the same period are 299 million yuan, 343 million yuan, and 417 million yuan, with corresponding growth rates of 2.56%, 14.94%, and 21.40% [3]