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今日视点:土地市场渐暖 积极变化正显
Zheng Quan Ri Bao· 2025-07-29 23:08
Core Viewpoint - The land market is showing signs of recovery, with increased competition for quality land in core cities and a rise in land transfer fees despite a decrease in transaction area [1][2]. Group 1: Land Market Trends - In the first half of 2025, the land transfer fees for residential land in 300 cities increased by 27.5% year-on-year, with an average premium rate of 10.2%, although the transaction area decreased by 5.5% [1]. - The premium transaction ratio for residential land in 22 key cities reached 39.2%, an increase of 8.9 percentage points compared to the same period last year, with Hangzhou's average premium rate at 35.5% and both Shanghai and Chengdu exceeding 20% [1][2]. Group 2: Factors Driving Competition - Core cities are optimizing land supply structures, leading to a trend of reduced overall supply but increasing land transfer fees [2]. - Policies promoting the "Good House" initiative have led to improved land planning and design, enhancing the certainty of quick capital recovery for real estate companies, thereby boosting their investment willingness [2]. Group 3: Financial Strategies of Real Estate Companies - Financially stable real estate companies are increasing land acquisition efforts to build high-quality projects, driven by favorable policies that release demand in core cities [3]. - The shift in investment logic among real estate companies emphasizes quality over quantity, aiming to enhance sales rates and ensure cash flow safety [3]. Group 4: Special Debt and Land Utilization - The use of local government special bonds to acquire idle land has progressed, with over 3,700 parcels of idle land planned for acquisition, totaling over 470 billion yuan [4]. - The implementation of special debt policies is expected to accelerate, improving the supply-demand relationship in the land market and aiding companies in addressing past issues while transitioning to a new phase of rational expansion [4].