Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is actively reducing inventory, and there are positive expectations for whisky recruitment [5][8] - The RTD (Ready-to-Drink) division is expected to return to high-quality development, focusing on optimizing marketing expenses [7] - The company's revenue for Q1 2025 was 737 million yuan, a decrease of 8.11% year-on-year, while the net profit attributable to the parent company was 181 million yuan, an increase of 7.03% [9] Financial Performance Summary - For 2024, the company reported total revenue of 3.048 billion yuan, a decrease of 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% [9] - In Q1 2025, the company achieved a gross margin of 69.7%, an increase of 1.3 percentage points year-on-year, with a notable reduction in sales expenses [9] - The company expects revenue growth of 12.7%, 13.8%, and 15.3% for the years 2025, 2026, and 2027, respectively, with net profit growth of 12.3%, 17.2%, and 17.9% for the same years [9][11] Product and Market Insights - The company is launching new whisky products, including "Bailide" blended whisky and the "Laizhou" single malt whisky series, with recruitment and distribution expected to catalyze growth in Q2 [8] - The revenue from the pre-mixed drinks and flavoring segments showed a decline of 7.17% and an increase of 6.30% year-on-year, respectively, with pre-mixed drinks accounting for 87.8% of total revenue [9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is actively reducing inventory, and there are positive expectations for whisky recruitment [5][8] - The RTD (Ready-to-Drink) division is expected to return to high-quality development, focusing on optimizing marketing expenses [7] - The company's revenue for Q1 2025 was 737 million yuan, a decrease of 8.11% year-on-year, while net profit attributable to shareholders was 181 million yuan, an increase of 7.03% [9] Financial Performance Summary - For 2024, the company reported total revenue of 3.048 billion yuan, a decline of 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% [9] - In Q1 2025, the company achieved a gross margin of 69.7%, an increase of 1.3 percentage points year-on-year, with a notable reduction in sales expenses [9] - The company expects to achieve revenues of 3.434 billion yuan, 3.907 billion yuan, and 4.504 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 12.7%, 13.8%, and 15.3% [9][11] Product and Market Insights - The company is launching new whisky products, including "Bailide" blended whisky and the "Laizhou" single malt whisky series, with recruitment and distribution expected to catalyze growth in Q2 [8] - The revenue from pre-mixed drinks and flavoring segments showed a decline of 7.17% and an increase of 6.30% respectively in 2024 [9] Valuation Metrics - The current price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected to be 34, 29, and 25 times respectively, maintaining a "Buy" rating [9]