Group 1: Core Insights - The rise of "Su Chao" as a significant cultural and economic driver in Jiangsu, transforming local football into a major IP that promotes tourism and consumption [1][7] - The integration of local identity and cultural expression through social media, enhancing community engagement and emotional connection among residents [2][3][4] - The role of social media in amplifying the reach and impact of "Su Chao," creating a collective cultural phenomenon that transcends geographical boundaries [4][5][6] Group 2: Economic Impact - "Su Chao" has significantly boosted local tourism, with data showing nearly 12.42 million visitors and a total tourism revenue of 4.693 billion yuan during the Dragon Boat Festival [7][8] - Local governments are actively promoting consumption through various incentives linked to "Su Chao," including discounts on attractions and packages for visitors [8][9] - The success of "Su Chao" reflects a broader trend in leveraging sports events to stimulate local economies, similar to other regional initiatives like "Village Super" in Guizhou [9][10] Group 3: Cultural Dynamics - The phenomenon of "Su Chao" illustrates the importance of local cultural symbols and narratives in fostering community identity and engagement [2][3][6] - The interaction between cities through playful competition and cultural references has created a unique cultural atmosphere that enhances local pride [6][7] - The emotional and experiential aspects of consumption are becoming increasingly important, with consumers seeking deeper connections to local culture and community [11][12][13]

Core Viewpoint - The rise of "Su Chao" as a cultural and economic phenomenon in Jiangsu, leveraging local football leagues to stimulate consumption and enhance regional identity [2][8][14] Group 1: Cultural and Social Dynamics - "Su Chao" serves as a confirmation of local identity and a cultural performance that fosters regional and cultural recognition among participants [3][4] - The popularity of "Su Chao" is closely linked to the spread of internet memes that evoke local symbols and collective memories, enhancing community identity [4][5] - The emotional engagement of local populations through sports events reflects a deeper need for belonging and identity affirmation in a digital age [3][4] Group 2: Economic Impact and Consumption - The "Su Chao" league has effectively transformed sports events into a catalyst for local economic growth, driving traffic to various sectors such as dining, accommodation, and tourism [8][9] - During the Dragon Boat Festival, "Su Chao" contributed to nearly 12.42 million tourists in Jiangsu, generating a total tourism revenue of 4.693 billion yuan [8] - Local governments have actively promoted consumption through various incentives linked to "Su Chao," including free entry to attractions and bundled packages for visitors [8][9] Group 3: Media and Communication - Social media plays a crucial role in amplifying the reach and impact of "Su Chao," creating a shared cultural space that encourages public participation and interaction [5][6] - The integration of short videos and live broadcasts has transformed "Su Chao" into a focal point of media engagement, enhancing public interest and discussion [5][6] - Local government accounts have participated in meme creation, further enriching the social media narrative surrounding "Su Chao" and fostering a competitive cultural environment among cities [6][9] Group 4: Future Trends and Insights - The success of "Su Chao" and similar events indicates a shift towards experience-driven consumption, where emotional and cultural connections become key motivators for consumer behavior [12][14] - Future consumption trends will likely focus on localized and immersive experiences, as consumers seek deeper connections with their cultural heritage and community [12][13] - The ability of local governments and organizations to understand and leverage emotional triggers will be essential for sustaining consumer engagement and driving economic growth [14]