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“媒体+”为翼 广东黄羽鸡出海破局产业突围新路径
Nan Fang Nong Cun Bao· 2025-12-19 13:01
在"媒体+"赋能 之下,近日,广 东省农业农村厅 牵头召开黄羽鸡 出海专题会议, 计划制定三年行 动方案,锚 定"人美、鸡 美、生态美"的 发展目标,为这 一特色产业注入 新动能。从本土 深耕到全球布 局,广东黄羽鸡 产业正经历一场 以品质为基、媒 体为翼、出海为 核的转型变革, 成为乡村产业振 兴的生动注脚。 "媒体+"为翼 广 东黄羽鸡出海破 局产业突围新路 径_南方+_南方 plus 优势与困 境交织 黄羽鸡产 业亟需转 型 黄羽鸡的独特价 值的是其产业发 展的天然底气。 黄羽鸡的肉质口 感与风味精准契 合当下消费者对 高品质、特色化 肉类的追求。随 着健康饮食理念 深化,黄羽鸡适 配生态养殖的特 性愈发凸显,既 满足了消费者对 食材天然安全性 的需求,也 为"土鸡村"等特 色乡村形态的打 造提供了产业支 撑。 无鸡不成宴。在 广东,黄羽鸡年 消费量高达10亿 只以上,占据全 国总消费量的四 分之一强,展现 出强劲的本土市 场根基。 当然,黄羽鸡产 业发展还面临多 重结构性难题: 散户养殖技术落 后,抗风险能力 薄弱,难以适配 规模化、标准化 发展需求;品牌 影响力不足,市 场认知度局限于 区域范围;产 ...
假期8天揽客200万 电广传媒成湖南文旅“实力担当”
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-11 06:35
Group 1 - The core viewpoint of the articles highlights the significant growth in Hunan's cultural tourism market during the National Day holiday, with nearly 40 million visitors and a total expenditure of 50.206 billion yuan, marking a year-on-year increase of 19.35% and 25.96% respectively [1] - The company Electric Broad Media and its subsidiary Mango Cultural Tourism played a crucial role in this growth, receiving over 2 million visitors and generating approximately 30 million yuan in revenue during the holiday period [1] - The "Three Xiang Star Action" initiative by Electric Broad Media has successfully established 10 projects across 8 cities in Hunan, enhancing the company's product matrix in the cultural tourism sector [1] Group 2 - Changsha World Park has entered its 3.0 era, launching new attractions including the largest ocean dome cinema in the country, which cost 30 million yuan, and hosted a theme event that attracted around 80,000 visitors and generated over 12 million yuan in revenue during the holiday [2] - The Saint Jue Fei Si Hotel achieved a high occupancy rate of 73% during the holiday, marking its best performance in three years [2] - The Huaihua Yushuwan Youth Square became a new cultural tourism landmark, attracting 650,000 visitors and generating approximately 6 million yuan in revenue during its first National Day holiday [3] Group 3 - Various cultural tourism projects in Hunan, such as the Xiangtan Mango Youth Wharf and Hengyang Youth Dongzhou Island, reported significant visitor numbers and successful themed events during the holiday [3][4] - The Mango Morning Dawn Inn in Nanyue achieved full occupancy for three days during the holiday, showcasing the popularity of immersive tourism experiences [4] - The media's role in promoting cultural tourism through engaging content has effectively increased brand exposure and visitor traffic to various attractions [5] Group 4 - The Mango Study program has expanded its offerings by hosting the first China (Yuanling) Poetry Conference, integrating education with cultural tourism and technology [6]