转自：草原云 和巨型花灯合影。 1月2日，市民游客在呼和浩特市大黑河军事文化乐园畅玩。12月31日，2026第五届呼和浩特欢乐冰雪节 以"冰火奇缘·冰雪狂欢"为主题拉开帷幕。 作为呼和浩特冬季文旅品牌的重头戏，本届冰雪节立足区域文旅发展战略，创新践行"冰雪+百业"融合 发展新模式，将国家级非遗自贡彩灯与10000+立方米巨型冰雕群构筑起主景观轴线，深度融合非遗技 艺、国潮美学与现代游乐体验，通过自贡花灯艺术、冰雕游览、冰雪娱乐、舞台演艺、多元美食、NPC 巡游、企鹅互动等九大板块，打造集冰雪娱乐、文化展示、体育竞技、商业消费于一体的综合性冬季文 旅品牌，为市民游客献上一场跨越时空、连接传统的沉浸式文旅体验。 欣赏冰灯。 内蒙古日报·草原云记者：王磊 快乐玩耍。 冰上畅玩。 投壶游戏。 市民游客和工作人员互动。 新闻编辑：陈杨 ...

Core Insights - The 2025 Foshan Sanshui Music Beer Festival attracted nearly 80,000 visitors over four days, generating sales exceeding 800,000 yuan and stimulating approximately 15 million yuan in surrounding consumption [4][5][8] - The event was held at Yunxiu Mountain Stadium, which previously hosted grassroots football matches, demonstrating a successful integration of sports and cultural events to enhance local economic activity [4][7] Event Structure and Features - The festival featured a layout divided into three main areas: performance, dining, and interactive experiences, covering a total area of 23,000 square meters with nearly 100 unique stalls [5][7] - Notable performances included popular bands and artists from the Greater Bay Area, attracting a young audience from cities like Guangzhou, Shenzhen, Dongguan, and Zhongshan, with peak daily attendance reaching 30,000 [5][8] Economic Impact and Business Model - The event utilized a collaborative business model between the local state-owned company and a professional commercial operator, employing a mixed revenue approach of entry fees and sales commissions to attract trendy and international brands [7][8] - Major beverage companies participated, with significant sales of beer and high repurchase rates for craft brands, indicating a strong consumer interest in the local beverage industry [7][8] Future Development Plans - The local government plans to continue promoting the integration of culture and industry, focusing on the renovation of the Yunxiu area and enhancing facilities to support ongoing events [8][9] - There is an emphasis on developing high-value products in the beverage sector and creating an "industrial tourism" model that connects production processes with consumer experiences [8][9]