Core Insights - The hot pot restaurant industry is experiencing a surge in customer traffic as winter approaches, with brands like Xiaobuxiang seeing a 10% to 15% increase in foot traffic since the start of winter [1] - Xiaobuxiang is actively expanding its presence, opening 10 new stores in November, with significant performance in key urban areas [1][2] Group 1: Customer Engagement and Promotions - Xiaobuxiang launched a "free lamb" promotion in major cities, resulting in a 45% increase in repeat visits from existing members [2] - The "Super Member Day" initiative has successfully shifted family dining from weekends to weekdays, boosting Tuesday traffic by nearly 50% [2] Group 2: Sales Performance - Multiple locations, including Beijing and Shenzhen, have broken historical sales records for seven consecutive days in November, with the Beijing Xizhimen store achieving a remarkable 8.5 table turnover rate [2] - Seasonal product innovations, such as the red bean milk tea and osmanthus rice wine, are performing well, with daily sales nearing 10,000 cups for the former [2] Group 3: Competitive Strategies - Xiaobuxiang is implementing a series of "hot pot season" activities, focusing on member benefits, product innovation, and multi-brand collaborations to capture seasonal market demand [1] - The brand Coucou is enhancing its member services and dining experiences, introducing promotions for the "Double Eleven" shopping festival and the hot pot season [2]