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北京一“胖改”永辉暂停营业 已非首例
经济观察报· 2026-01-26 15:20
Core Viewpoint - Yonghui Supermarket continues to face significant profitability pressure, with a projected net loss of 2.14 billion yuan in 2025, compared to a net loss of 1.47 billion yuan in the previous year, marking the fifth consecutive year of losses [1][5]. Group 1: Store Operations and Challenges - The Yonghui Supermarket store at Hongkun Plaza in Beijing, which underwent a "fat modification" and reopened less than a year ago, has now suspended operations. The store was reported to be closed on January 23, 2025, due to disputes over unpaid rent and other fees [2][3]. - The property management of Hongkun Plaza stated that Yonghui Supermarket had not paid any rent or related fees since the store's renovation was completed on March 28, 2025, and has not communicated with them regarding the closure [3]. - This incident is not isolated, as another Yonghui Supermarket in Fuzhou, which was also modified to follow the "fat model," closed just four months after reopening, indicating ongoing operational challenges [4]. Group 2: Strategic Adjustments and Market Position - The "fat modification" strategy, inspired by the successful model of another supermarket chain, aims to enhance product quality, improve shopping experiences, and optimize store layouts. Yonghui Supermarket has been implementing this strategy since May 2024, with 315 out of 403 stores having completed the modifications by the end of 2025 [4].
双节客流提升超80% 永辉北京第十四家调改店落户丰台
Bei Jing Shang Bao· 2025-10-20 05:55
Core Insights - Yonghui Supermarket has completed the transformation of its Huai Fang Wanda Plaza store, adopting a "learning from Pang Donglai" strategy to enhance its offerings and customer experience [1][2] - The store's product structure integrates over 80% of Pang Donglai's selection logic, with more than 40% of new products in the food and daily necessities categories [1] - During the recent double holiday period, Yonghui's nationwide transformed stores saw sales increase by over 100% year-on-year, with customer transactions rising by over 80% [1] Product Strategy - The store focuses on high-quality, cost-effective products, enhancing the shopping experience by optimizing product structure and service flow [1] - Popular items include customized fresh milk, quality orange juice, and red heart pomelo, which have received positive customer feedback [1] - The prepared food section features popular items like boneless pig trotters and beef jerky, alongside traditional offerings such as Peking duck and Korean fried chicken [1] Store Environment and Service - Systematic optimizations have been made to the store's environment, including widening main aisles to 3 meters and standardizing shelf heights to 1.6 meters for improved visibility and flow [2] - Yonghui is accelerating its transformation efforts in Beijing, with new stores set to open in the coming weeks, expanding its service coverage [2]