Core Viewpoint - Yonghui Supermarket is set to launch its second "Pang Yonghui" modified store in Baotou, Inner Mongolia, on December 12, following the success of its first store, indicating a deepening of its quality retail network in the region [1][11]. Group 1: Store Renovation and Features - The upcoming Kun District Wuyue store is a renovation of an existing store that has served the local community for five years, focusing on a systematic upgrade around four core areas: environment, products, service, and people [3]. - The renovation aims to create a spacious and comfortable shopping environment by removing traditional supermarket constraints, widening main aisles, and adjusting shelf heights [3][6]. - The store will offer over 30 convenient services, including free height, weight, blood pressure, and vision measurements, as well as a resting area with tables and chairs, enhancing community interaction [3][6]. Group 2: Product Offering and Pricing Strategy - The product range will be optimized to align with the "Pang Donglai" standard, with approximately 80% of the offerings meeting this quality benchmark, bringing high-quality products previously available mainly in first- and second-tier cities to local consumers [6]. - The store will feature exclusive products from the "Pang Donglai" brand, including popular items like DL yogurt and craft beer, as well as customized products like fresh milk and Norwegian salmon, all at competitive prices [6][7]. - Yonghui will maintain a clear pricing matrix, offering a range of products from 0.99 yuan for 500g of potatoes to 30 yuan for seafood, ensuring affordability and variety for daily meals [7]. Group 3: Market Confidence and Future Prospects - The success of the first modified store in Baotou, which saw significant increases in sales and foot traffic within its first month, has bolstered confidence for the upcoming Wuyue store launch [11]. - The renovated store is expected to provide a warmer, higher-quality, and cost-effective shopping option for the community, enhancing the overall shopping experience [11].

Core Insights - Yonghui Supermarket is expanding its "Learning from Pang Donglai" self-adjustment model in Hebei Province, with the new "Pang Yonghui" store in Zhangjiakou set to open on December 5, marking the sixth city in the province to feature this upgraded retail network [1][22] Store Upgrade and Community Impact - The Zhangjiakou store has been a community fixture for over 13 years, and the upgrade involves a comprehensive transformation focusing on products, environment, service, and staff to meet consumer demand for higher quality community commerce [3][20] - The upgraded store will feature over 100 dedicated parking spaces and a "butler-style service" to assist elderly customers and families with young children, enhancing the overall shopping experience [4][16] Shopping Environment Enhancements - The store layout has been optimized to create a more spacious and user-friendly shopping environment, including the removal of forced pathways and the lowering of shelf heights to facilitate easier navigation [8][11] - New community service areas will offer over 30 free facilities, such as warm water handwashing stations, microwaves, magnifying glasses, and health measurement tools, fostering a sense of community [8][16] Product Offering Improvements - The product matrix has been significantly enhanced, with a focus on high-quality imported goods, ready-to-eat meals, and freshly baked items, allowing local consumers access to products typically found in major urban supermarkets [11][14] - Notable products include the DL craft beer, Free Love liquor, and various fresh produce items, which will be introduced to the Zhangjiakou market for the first time [14][18] Service Upgrades - The store has adopted a service philosophy centered on human care, incorporating various customer-friendly features and services throughout the shopping experience, such as magnifying glasses for elderly customers and free ice bags for transporting frozen goods [16][18] Commitment to Community Supply - As a key supplier in Zhangjiakou, Yonghui Supermarket is committed to ensuring stable supply and pricing for essential goods, while implementing stricter freshness management protocols to enhance customer trust in product quality [18][20]