北疆财经消息 记者12月9日从永辉超市获悉，其备受市场关注的"学习胖东来"自主调改模式，在内蒙古包头的布局将实现新的突破。继首店取 得亮眼成绩后，永辉超市包头昆区吾悦店，将于12月12日正式焕新开业。这将是永辉在包头打造的第二家、同时也是昆都仑区首家"胖永辉"调 改店，标志着永辉在内蒙古西部的品质零售网络进一步深化，为本地消费者期待已久的品质购物体验拉开序幕。 调改后的门店，取消了传统超市的强制动线，主通道更为宽敞，货架高度经过调整，旨在营造一个开阔、自由、舒适的购物空间，让逛超市成 为一种轻松的享受。同时，还大幅拓宽并丰富了便民服务区，还将免费提供包括测量身高、体重、血压、视力以及供应热茶在内的30余项便民 服务，并配备有桌椅的休息区，使其有望成为周边社区一个新的温情互动空间。 其它门店资料图片 据了解，此次即将焕新亮相的昆区吾悦店，是一家已扎根当地、服务周边社区5年的门店。本次调改并非简单的形象更新，而是围绕"环境、商 品、服务与人"四大核心进行的系统性革新，旨在以更高品质的商品、更具温度的服务和更优的质价比，深度回应本地消费者对美好生活的需 求。 其它门店资料图片 昆区吾悦店对商品体系进行了优化与扩充， ...

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and net profit for the first half of 2025, primarily due to rapid store closures and ongoing transformation efforts to adopt the "Pang Donglai model" [1][3][5]. Revenue and Profit Summary - Yonghui's revenue for the first half of 2025 was 29.948 billion yuan, a year-on-year decrease of 20.73% [1]. - The net profit attributable to shareholders was a loss of 241 million yuan, compared to a profit of 275 million yuan in the same period last year [1]. - The net profit after excluding non-recurring gains and losses was a loss of 802 million yuan, compared to a profit of 29.86 million yuan in the previous year [1]. Store Closures and Transformation Efforts - The company closed 227 stores in the first half of 2025, following the closure of over 200 stores in 2024, leading to a contraction in overall sales [3]. - Yonghui plans to adjust approximately 300 stores, with an estimated cost of over 18 million yuan per store for the transformation [3][8]. - The total number of stores has been reduced to 552, with 93 stores undergoing transformation in the first half of 2025 [5]. Online Business Performance - Yonghui's online business generated revenue of 5.49 billion yuan in the first half of 2025, showing a reduction in losses by 34.75 million yuan compared to the previous year [5]. Management Changes and Strategic Direction - Significant management changes occurred in 2025, with the departure of 10 executives, including CEO Li Songfeng, and the entry of executives from Miniso into Yonghui's board [5]. - The company has defined 2025 as a critical year for transformation, focusing on loss reduction and adapting to the "Pang Donglai model" [6][14]. Financial Pressure and Fundraising - Yonghui is facing increasing financial pressure due to ongoing losses, with cumulative losses exceeding 9.5 billion yuan over the past four years [3][5]. - The company announced plans to raise up to 3.992 billion yuan through a private placement, with a significant portion allocated for store upgrades and logistics improvements [8]. Competitive Landscape - Other traditional supermarket brands are also attempting to adopt the "Pang Donglai model," but many are struggling to achieve similar success [9]. - In contrast, Pang Donglai's revenue for 2024 was 16.964 billion yuan, with projections for 2025 indicating potential revenue exceeding 20 billion yuan [9]. Employee and Operational Challenges - Employees have raised concerns about working conditions and compensation, indicating challenges in implementing the human-centric approach seen in successful competitors like Pang Donglai [12][14]. - Yonghui has made efforts to streamline its supply chain, signing contracts with 2,860 suppliers and reducing the number of suppliers by approximately 50% [14].