记者在门店探营看到，百子湾路店以"商品中心化"为核心，商品结构达到胖东来商品结构的80%以上。 门店专门设置胖东来自有品牌专区，引进DL橙汁、DL燕麦脆等几十款与胖东来门店同价商品。 在商品品类方面，门店新品比例超过40%，进口商品占比近20%。智利车厘子、丹东红颜草莓等特色商 品，与香酥脆皮鸭、土耳其烤肉等现制商品形成互补。生鲜区则提供免费代煎牛排、代蒸海鲜等服务。 永辉自有品牌体系方面，"永辉定制"系列涵盖严于欧盟标准的鲜牛奶、简配方酸奶与源自挪威产区的 E+级三文鱼；"品质永辉"系列则推出历经439道安全关卡的橙汁、微胶囊香氛酵素洗衣液，以及东北长 粒香大米、零反式脂肪酸玉米胚芽油、头道特级生抽等高频家庭单品。 卖场环境也进行了优化，主通道大幅拓宽，货架高度统一降至1.6米。门店同步开启永辉线上超市 APP、美团等线上平台，下单最快30分钟送达。 据悉，门店还深入实施工匠计划，针对技工岗位开展技能认证，高级技工每月补贴最高可达2500元。 从首店探索到十八店协同，永辉在北京的"胖改"正从规模化扩张迈向精细化深耕。据悉，永辉在北京的 调改进程仍在稳步推进，位于通州的半壁店将于12月23日调改开业，进一步扩 ...

在品质升级的同时，门店积极推进"优质平价"战略，精选高频民生商品，确保品质与价格兼顾。从日常 蔬菜到高品质水产，门店以实在的价格传递"优质不贵"的理念，让品质生鲜真正走入寻常百姓家。 本次调改深度践行胖东来"服务至上"理念：顾客休息区配备身高测量仪、血压仪、直饮水与微波炉，宠 物安置区彰显人文关怀；肉禽区提供切丝、绞肉等定制加工，海鲜区提供清洗、打氧等全流程服务。细 节处更见真章——货架旁的放大镜、连卷袋旁的湿手器、果切上标注的食用顺序建议，无一不传递 着"服务入微"的温度。 蔬菜区以"民生引流+本地鲜+品质升级"为脉络，既有安丘大葱、阳雀湖辣椒等地标好物，也有云南元 谋永辉定向种植系列与迷你厨房盆栽蔬菜。水果区引入佳农、佳沃、都乐等品牌直供，主打智利车厘 子、丹东红颜草莓等时令爆品，同步推出果切、果汁与椰奶冻系列，为快节奏都市生活与游客便携需求 提供解决方案。 永辉陕西区域负责人表示："延安首店是永辉深耕陕西市场的重要里程碑。我们期待以品质商品与温暖 服务，重新定义革命老区的日常购物体验，让红色圣地的烟火气因品质而更显温暖。"未来，永辉将持 续秉持"国民超市品质永辉"的定位，以首店经济为支点，助推延安消费升 ...

小雪将至，一颗颗鲜红诱人的草莓悄然点亮冬日的餐桌。本周五到周日，京东七鲜超市携产地直采的丹 东红颜草莓诚意来袭，以每份低至29.8元的"击穿价"掀起一场冬日里的红色甜蜜风暴。用击穿行业接近 25%的价格，让消费者轻松品味当季鲜甜。 目前的十一月中下旬，恰至红颜草莓的黄金赏味期。七鲜精选辽宁丹东东港核心产区草莓，由专业采销 与品控团队深入田间，通过前置选果与多重质检，确保每一颗果实都保持着8分甜、2分酸的黄金酸甜 比。这些草莓。果实个大饱满、色泽鲜亮，表面光滑亮洁，无论是颜值还是口感都堪称上乘。 除了令人回味的口感，红颜草莓更堪称"可食用的美容佳品"。它富含的维生素C是合成胶原蛋白的关键 助力，有助维持肌肤弹性与光泽；其中的花青素等抗氧化成分则能有效对抗自由基，帮助延缓衰老、提 亮肤色。搭配丰富的膳食纤维，实现由内而外的轻盈焕彩。在这个冬季，享受七鲜不打蜡、无催熟的原 生态草莓，既是一场味蕾的盛宴，也是一次为美丽健康充电的天然之旅。 草莓的热度早在社交平台上持续升温，成为冬日必吃清单中的明星单品。七鲜本次以29.8元/300g的诚 意价格，让消费者在上市初期即轻松实现"草莓自由"，引发众多美食爱好者热烈回应。除 ...

Core Insights - Yonghui Supermarket is implementing a transformation strategy inspired by the successful model of "Fat Donglai," focusing on enhancing the shopping experience and product offerings in its stores [1][4]. Group 1: Store Transformation - Yonghui Supermarket has completed the transformation of 17 stores in Beijing and surrounding areas, expanding its coverage to eight districts [1]. - The stores are centered around a "product-centric" strategy, achieving over 80% alignment with Fat Donglai's product structure, with new products making up over 40% and imported goods accounting for approximately 20% [4]. Group 2: Product Offerings - The fresh produce section features organic vegetables, specially cultivated vegetables, and global specialty fruits such as Chilean cherries and Dandong strawberries [6]. - The meat and poultry section includes high-quality items like freshly cut Chaozhou beef and imported steaks, while the seafood section offers live crabs, shrimp, and custom E+ grade salmon [6]. Group 3: Bakery and Ready-to-Eat Items - The bakery and deli sections showcase popular items such as freshly roasted duck, sweet sausage, and various new products like strawberry box cakes and pure meat sausages [7]. Group 4: Store Layout and Services - The store layout has been optimized to create an open and transparent shopping space, with features like wider aisles and lower shelves, enhancing the shopping experience for families and pet owners [11]. - A convenience service area includes over 30 facilities, such as height and weight measurement tools, electronic blood pressure monitors, and amenities for families [11]. Group 5: Customer-Centric Services - The seafood section offers "home delivery without processing" packages, and various safety measures are in place, including gloves for handling seafood and real-time pesticide residue detection displays [13]. - The store emphasizes food safety management with strict transparency, implementing daily price reductions for certain perishable items to ensure quality control [13].