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跨境电商运营:2024中国宠物产业出海分析报告
Sou Hu Cai Jing· 2025-06-27 13:19
Core Insights - The report highlights the rapid expansion of China's pet industry in the international market, with exports reaching $5.8 billion in 2023 and projected to exceed $6.5 billion in 2024, driven primarily by pet food, which accounts for 55% of exports [1] - The United States remains the largest market for pet products, holding a 40% share of the global pet market, with a household penetration rate of 70% [1][26] - Emerging markets such as Southeast Asia and Latin America show significant growth potential, with Indonesia's pet market expected to grow from $2.3 billion in 2023 to $5.9 billion by 2033 [1][44] Industry Overview - The global pet products market was valued at $261 billion in 2022 and is expected to reach $350 billion by 2027, with a compound annual growth rate (CAGR) of approximately 6.1% [10] - The U.S. pet market is projected to reach $80.69 billion in 2024, with pet food and treats accounting for $64.41 billion of that total [26] - In Europe, the pet market is also substantial, with a total value of approximately €29.2 billion, indicating strong demand for pet products [30] Export Overview - China's pet product exports have shown consistent growth, with a peak of $4.39 billion in 2022, followed by a slight decline to $3.96 billion in 2023 [13] - The main export categories include pet food, toys, clothing, and care products, with a complete supply chain from raw materials to logistics [14] - The U.S., Germany, and the UK are the primary destinations for Chinese pet food exports, with significant growth rates observed in these markets [17] Market Analysis - The North American market is a major driver for pet e-commerce, with platforms like Chewy and PetSmart leading the way [24] - In Europe, there is a strong emphasis on high-quality and natural products, with German platforms like Zooplus setting market trends [24] - The Asia-Pacific region, particularly China, is witnessing rapid growth in pet e-commerce, driven by platforms like JD and Taobao [24] Competitive Landscape - Chinese pet companies possess advantages such as cost efficiency, manufacturing capabilities, product innovation, and e-commerce experience [22] - Challenges include insufficient brand influence, quality control issues, and regulatory barriers in foreign markets [22] - Opportunities arise from the growing global pet market, diverse consumer demands, and the rise of digital marketing [23]