近日，在武汉市江岸区咸安坊的一家人宠生活馆内，按摩师用指尖蘸取精油，顺着小狗皮毛为其轻 按"开背"。小狗嗅着专属香薰，享受着定制SPA。 记者 武一力 2月2日，湖北武汉一宠物店的美容师正在为小狗美容。邹浩 摄 该生活馆主理人钱晶接受记者采访时介绍，宠物基础洗护只满足卫生需求。宠主在享受SPA同时，也希 望宠物得到类似服务，这种"共享体验"在当下很受欢迎。今年1月，门店相关业务量同比增长约50%， 订单排到了除夕夜。 钱晶从事宠物行业近4年，见证了行业从传统的"粮、医、用"向拟人化、情感化方向转型。此前，其门 店以洗护和寄养等"刚需"服务为主，如今拓展出携宠旅行、人宠瑜伽等社交活动，以及人宠共享家居、 茶饮、亲子装等跨界产品。春节前，店内一款近500元人民币的新中式人宠同款旗袍，仍热销不断。 中新网武汉2月4日电 题："拟人化"养宠兴起 催热中国宠物情感消费市场 这份"拟人化"的关爱亦延伸到餐饮界。记者近日在武汉一家宠物餐饮店看到，前来"用餐"的小狗络绎不 绝。食品柜里，用肉类和果蔬做成的"漂亮饭"萌态十足；透明厨房里，营养师和烘焙师正忙着配餐，餐 盒上还标注着卡路里和适用年龄。 "以前宠主外出就餐，宠物只能 ...

Core Viewpoint - A custom pet wedding dress priced at 12,800 yuan from a pet clothing store in Hangzhou has sparked widespread discussion online, highlighting the emotional connection between pet owners and their pets, as well as the evolving pet ownership culture [1][9]. Group 1: Product Pricing and Market Position - The wedding dress is the store's most expensive item and is targeted at a specific consumer group, with regular winter clothing priced between 500 to 600 yuan and ordinary custom items ranging from 2,000 to 3,000 yuan [3][11]. - The store's clientele primarily consists of young customers aged 23 and above, including many overseas buyers [5][13]. Group 2: Consumer Attitudes and Behavior - Pet owners exhibit varied attitudes towards high-priced pet products, with some willing to spend hundreds of yuan while others prefer more affordable options, reflecting a spectrum of emotional expression through spending [7][15]. - Despite differing spending capabilities, all surveyed pet owners agree on the sentiment that pets are emotional companions, though their willingness to express this through spending varies [9][17].

Core Viewpoint - The article discusses the rapid growth and emotional significance of the pet funeral industry in China, highlighting the evolving relationship between pet owners and their pets, and the increasing demand for personalized and respectful farewell services as pets are increasingly viewed as family members [7][17]. Industry Overview - The pet funeral service market in China reached a size of 1.825 billion RMB in 2023, with a year-on-year growth of 27.4%, and is expected to continue expanding by 2025 [7]. - There are over 8,000 existing pet funeral-related enterprises in China, with nearly 4,000 new registrations in the past three years, indicating a rapid rise in the industry [8]. Consumer Behavior - 60.4% of pet owners opt for "body farewell" services, while 56.3% prioritize "body preparation," reflecting a shift towards more humanized funeral services [8]. - The emotional connection between pets and owners leads to a willingness to spend on farewell services, with average prices for pet funeral services exceeding 3,200 RMB [10][11]. Service Trends - The industry is seeing a trend towards personalized funeral options, including eco-friendly burial methods like tree burials and sea burials, as well as the development of pet ashes diamond technology [8][14]. - Despite the growth, the industry faces challenges such as pricing confusion and a lack of standardized services, leading to perceptions of high profit margins and exploitation [9][11]. Ethical Considerations - The commercialization of pet cloning and the emergence of expensive pet cemeteries raise ethical questions about the nature of life and consumerism's impact on traditional views of death [15][17]. - The industry must balance commercial interests with the emotional needs of pet owners, ensuring that services are respectful and meaningful [12][14]. Market Dynamics - The pet funeral industry is still in its early stages compared to more established sectors like pet food and veterinary services, indicating potential for future growth [9]. - The demand for pet memorial products is diversifying, with a range of price points reflecting different levels of personalization and craftsmanship [16].