近日，杭州一家宠物服饰店推出的12800元定制宠物婚纱引发全网热议。网友们一边直呼 "看不懂"，一 边也有不少人表示理解 "主人对毛孩子的心意"。 这件万元宠物婚纱究竟贵在哪？宠物服饰市场的价格鸿沟背后，又折射出怎样的养宠新生态？ 12月10日，潮新闻记者走访了这家宠物服饰店，店主袁子怡向记者展示了这件引发争议的定制婚纱。 "这件婚纱是店里的镇店之宝，也是定价最高的单品。我们之前有一位买家定制了这款衣服，为的就是 在它的婚礼上给它一个漂亮的亮相。"袁子怡介绍，"我们并非只做高端定制，常规冬季成衣定价在五六 百元，普通定制款也多在两千至三千元区间。" 袁子怡解释，万元婚纱针对的是特定消费群体。 目前店里的商品购买客户以23岁以上年轻人为主，还有不少海外客户。 面对网上的争议，她表示充分理解不同声音："现在养宠物的人越来越多，宠物主购买一样东西，更多 是情感的表达，而非单纯用价格衡量。" 宠物主对为宠物高价消费的态度呈现明显分化。 养柯基的甘女士平时会给自家"小公主"购买一两百元的衣服，最高可接受三百元的价位，她认为"只要 主人觉得值就有意义，但自己不会花万元买宠物衣服"。 养了泰迪和约克夏的孟先生则更佛系，他给 ...

Core Viewpoint - The article discusses the rapid growth and emotional significance of the pet funeral industry in China, highlighting the evolving relationship between pet owners and their pets, and the increasing demand for personalized and respectful farewell services as pets are increasingly viewed as family members [7][17]. Industry Overview - The pet funeral service market in China reached a size of 1.825 billion RMB in 2023, with a year-on-year growth of 27.4%, and is expected to continue expanding by 2025 [7]. - There are over 8,000 existing pet funeral-related enterprises in China, with nearly 4,000 new registrations in the past three years, indicating a rapid rise in the industry [8]. Consumer Behavior - 60.4% of pet owners opt for "body farewell" services, while 56.3% prioritize "body preparation," reflecting a shift towards more humanized funeral services [8]. - The emotional connection between pets and owners leads to a willingness to spend on farewell services, with average prices for pet funeral services exceeding 3,200 RMB [10][11]. Service Trends - The industry is seeing a trend towards personalized funeral options, including eco-friendly burial methods like tree burials and sea burials, as well as the development of pet ashes diamond technology [8][14]. - Despite the growth, the industry faces challenges such as pricing confusion and a lack of standardized services, leading to perceptions of high profit margins and exploitation [9][11]. Ethical Considerations - The commercialization of pet cloning and the emergence of expensive pet cemeteries raise ethical questions about the nature of life and consumerism's impact on traditional views of death [15][17]. - The industry must balance commercial interests with the emotional needs of pet owners, ensuring that services are respectful and meaningful [12][14]. Market Dynamics - The pet funeral industry is still in its early stages compared to more established sectors like pet food and veterinary services, indicating potential for future growth [9]. - The demand for pet memorial products is diversifying, with a range of price points reflecting different levels of personalization and craftsmanship [16].