（文章来源：新京报） 除了丰富的食材，"节日氛围"也已经成为多个平台销售的全新增长点。12月29日，盒马正式启动2026 年"年货节"，除了生鲜类，年宵花、香薰、宠物年夜饭等产品让消费者的年货有了更多元的内容。盒马 年货节相关负责人表示，年货节的相关商品目前已经超过千款。今年，盒马首次推出的宠物年夜饭礼 盒，内含宠物专属新年大餐与节日甜品，让"毛孩子"也能一起围炉守岁、共享团圆氛围。此外，消费者 还可通过AI定制专属礼品卡，根据商品和盒马IP生成专属的裸眼3D动态电子封面。 契合季节和节庆的节点，火锅类产品在生鲜平台销售走俏，包括潮汕牛肉、川渝麻辣、羊蝎子等品类的 火锅以及丸滑拼盘、精品牛羊肉等商品。从12月下半月开始，叮咚买菜火锅类快手菜销售额比上半月增 长近20%。相关负责人在接受新京报记者采访时表示，预计2026年1月开始，火锅消费热度还将进一步 攀升，丸滑、毛肚等核心品类增速有望冲上30%。平台已将锅底整体备货量提升25%，以迎接消费高 峰。此外，饺子、汤圆、八宝饭等品类预计元旦后到春节还会有明显销售增长。 新京报记者还注意到，在多个生鲜电商平台上，应季的时令食材越来越受到消费者认可。以叮咚买菜为 例 ...

除了丰富的食材，"节日氛围"也已经成为多个平台销售的全新增长点。12月29日，盒马正式启动2026年"年货节"，除了生鲜类，年宵花、香薰、宠物年夜饭 等产品让消费者的年货有了更多元的内容。盒马年货节相关负责人表示，年货节的相关商品目前已经超过千款。今年，盒马首次推出的宠物年夜饭礼盒，内 含宠物专属新年大餐与节日甜品，让"毛孩子"也能一起围炉守岁、共享团圆氛围。此外，消费者还可通过AI定制专属礼品卡，根据商品和盒马IP生成专属的 裸眼3D动态电子封面。 新京报讯（记者王萍）元旦假期即将到来，传统春节的"年味儿"也越来越浓。12月30日，新京报记者从叮咚买菜、盒马鲜生等平台了解到，与红色水果、岁 末聚餐、时令特色、过年仪式相关的产品销量激增。多家平台相关负责人表示，将通过丰富的商品组合与稳定的供应链保障，全面满足消费者在岁末年初的 多元化、高品质饮食需求。 车厘子、草莓、柑橘、苹果……临近新年，契合喜庆氛围的"红色"水果销量激增。根据叮咚买菜的相关数据，截至2025年12月底，平台车厘子销售额同比往 年增长超过70%。叮咚买菜相关负责人表示，12月以来，车厘子品质稳定、价格逐步亲民。随着大批量到货，预计2026年 ...

Group 1 - The core theme of Hema's 2026 "New Year Goods Festival" is "Go to Hema for New Year Additions," featuring a festive atmosphere with various high-quality products and innovative AI interactions [1] - Hema has introduced over a thousand premium New Year goods, including unique items like pet New Year dinners and interactive AI features to enhance consumer engagement [1][3] - The company aims to make the New Year shopping experience more enjoyable and relevant to modern lifestyles, emphasizing the importance of conveying heartfelt intentions through their offerings [1] Group 2 - To facilitate easier New Year shopping, Hema has launched a three-round red envelope campaign with exclusive discounts and promotions for members [2] - Hema has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [3] - The introduction of pet-specific New Year dinner boxes reflects a trend towards inclusivity in holiday celebrations, catering to pet owners and enhancing the overall festive experience [3]

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Go to Hema for New Year Boost," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience during the holiday season [1][3][6]. Group 1: Product Offerings - Hema is offering over a thousand high-quality New Year products, including traditional items and new fun products like pet New Year dinners and scented candles [3][8]. - The festival features a variety of festive decorations and gift boxes, showcasing a blend of traditional customs and modern digital elements [1][6]. Group 2: Consumer Engagement - Hema has introduced AI interactive features, such as a local "shopping leaderboard" to display popular New Year goods in real-time and personalized gift cards with dynamic 3D covers [6][8]. - The company aims to make the process of purchasing New Year goods more enjoyable and convenient, emphasizing the importance of conveying heartfelt sentiments through gifts [3][8]. Group 3: Promotions and Discounts - Hema is running three rounds of red envelope activities on specific dates, offering additional discounts and exclusive member benefits to enhance the shopping experience [6][8]. - The company has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [8].

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Shop at Hema, Add to the New Year," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience [1][3]. Group 1: Product Offerings - The festival showcases over a thousand high-quality New Year products, including cherries, festive flowers, and nut gift boxes [1][3]. - New product introductions include pet New Year dinners and interactive AI features, catering to diverse consumer expectations for the holiday [3][5]. - Hema has also launched over 80 types of gift boxes available nationwide, ensuring accessibility for consumers regardless of location [4]. Group 2: Consumer Engagement - Hema has implemented a local "shopping leaderboard" to display the most popular New Year goods in real-time across cities [3]. - The company offers a three-round red envelope campaign to provide discounts and special offers, enhancing the shopping experience for consumers [3]. Group 3: Innovation and Technology - The festival incorporates technology by allowing users to create personalized gift cards with dynamic 3D covers, enhancing the gifting experience [3][5]. - AI-generated blessing videos and interactive elements are introduced to make the New Year celebration more engaging and social [5]. Group 4: Operational Preparedness - To meet the demand during the holiday peak, Hema has increased the frequency of store replenishments to ensure product availability and quality [3].