宠物文旅
Search documents
锚定3000亿消费市场 北京多区竞逐宠物经济
Bei Jing Shang Bao· 2025-12-01 16:36
Core Insights - Beijing is intensifying its development of the pet industry, with the recent inauguration of the Beijing (Pinggu) Pet Culture Industrial Park marking a significant step in the region's pet economy competition, which is projected to reach a scale of 300 billion yuan [1][3] Group 1: Industry Development - The Beijing (Pinggu) Pet Culture Industrial Park aims to create a collaborative ecosystem by attracting well-known pet brands and focusing on differentiated competition among districts [2][3] - The park will not only support industrial incubation but also enhance consumer experience through the establishment of pet-friendly parks equipped with various facilities [2][3] - Daxing District is focusing on high-value areas such as pet medical care and health, leveraging its strong biopharmaceutical industry base [2][3] Group 2: Market Potential - The Chinese pet market is expected to grow steadily, with the urban pet consumption market projected to exceed 300 billion yuan in 2024, and the overall market size anticipated to reach 1.15 trillion yuan by 2028 [3][4] - The growth opportunities in the pet industry are centered around technological advancements and service upgrades, including biotechnologies and AI applications [4][5] Group 3: Strategic Focus Areas - Daxing District plans to focus on five key areas: pet medicine and equipment, high-end diagnostics, functional prescription foods, consumption and exhibitions, and e-commerce [5] - Emerging growth points include pet cultural tourism and smart health management, which are expected to become core consumer scenarios [6]
锚定3000亿消费市场 北京多区竞逐“宠物经济”
Bei Jing Shang Bao· 2025-12-01 15:01
宠物文化产业园、宠物友好型公园、宠物时装周、宠物友好酒店……北京正持续加码宠物产业发展,加 快宠物相关设施布局。12月1日,北京商报记者获悉,北京(平谷)宠物文化产业园日前正式揭牌,成 为北京市首个宠物文化主题产业园。这不仅标志着平谷区在宠物产业上迈出重要一步,更拉开了北京多 区竞逐宠物经济的序幕,一场围绕3000亿"它经济"的区域竞争在北京悄然兴起。 对于这种多点开花、错位发展的格局,全联并购公会信用管理专委会专家安光勇表示:"从区域产业规 划角度看,北京多区'同中存异'的布局策略,体现了区域差异化发展和资源最优配置的智慧。各区根据 自身产业特点和资源禀赋,精准定位宠物经济的细分领域,有效避免了同质化竞争,推动产业协 同。"他指出,这种差异化布局恰好覆盖了产业链的上、中、下游及高端服务环节,有助于构建一个完 整、协同的宠物经济生态系统。 各区竞相布局宠物经济的背后,是一个蓬勃发展的巨大市场。《2025年中国宠物行业白皮书(消费报 告)》显示,2024年以来中国宠物市场呈现稳中向好的发展态势,2024年城镇宠物(犬猫)消费市场规 模突破3000亿元大关,犬猫数量微增,总数突破1.2亿只。其中,犬消费市场规模达 ...
锚定3000亿消费市场,北京多区竞逐“宠物经济”
Bei Jing Shang Bao· 2025-12-01 12:25
Core Insights - Beijing is accelerating the development of the pet industry, with the recent unveiling of the Beijing (Pinggu) Pet Culture Industrial Park marking a significant step in the city's pet economy, which is projected to reach a market size of 300 billion yuan [2][3][4] Group 1: Industry Development - The Beijing (Pinggu) Pet Culture Industrial Park is the first of its kind in the city, indicating a competitive landscape among various districts in Beijing to capture the pet economy [2][3] - Multiple districts, including Pinggu and Daxing, are focusing on the pet economy as a key development direction, employing a strategy of "differentiated competition" to build a collaborative industrial ecosystem [3][4] - Pinggu aims to leverage its agricultural resources and research advantages to create a specialized pet industry cluster that integrates brands, culture, and tourism [3][4] Group 2: Market Trends - The pet market in China is showing a stable upward trend, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, driven by a slight increase in pet numbers [4][5] - The consumption market for dogs is projected to reach 155.7 billion yuan, reflecting a growth of 4.6%, while the cat market is expected to grow by 10.7% to 144.5 billion yuan [4][5] Group 3: Future Opportunities - Future growth in the pet industry is anticipated to stem from advancements in technology and service upgrades, with a focus on high-value segments such as biotechnology and specialized medical services [5][6] - Daxing district plans to focus on five key areas, including pet medicine, high-end diagnostics, functional pet food, consumer exhibitions, and e-commerce, to enhance its competitive edge [6][7] - Emerging growth points are expected to include pet tourism and smart health management, driven by improved infrastructure and evolving consumer attitudes towards pet experiences [7]