Investment Rating - The report maintains a "Positive" investment rating for the agriculture, forestry, animal husbandry, and fishery industry [2] Core Insights - The pet consumption market shows strong resilience, with a significant growth potential and structural changes observed during the Double Eleven shopping festival, where total sales reached 16,191 billion yuan, a year-on-year increase of 12.30%, with pet food sales at 9.4 billion yuan [3][17] - The report identifies three key trends: the rise of domestic brands, diversification and increased experience demand in pet consumption, and a shift towards health and precision in pet care [4][6][35] Summary by Sections Pet Consumption Performance - The Double Eleven shopping festival demonstrated robust performance in pet consumption, with a sales explosion coefficient of 201% for pet categories, indicating strong consumer resilience and growth potential [3][17] - Tmall remains the primary channel for pet consumption, holding a 64% market share, followed by JD and Douyin at 21% and 14% respectively [17] Trends in Pet Consumption - The trend of domestic brands rising continues, with only three overseas brands making it to the Tmall pet brand top 10 list during Double Eleven [4][22] - Pet consumption is diversifying, with a decrease in the Engel coefficient, indicating a shift from basic needs to more varied and premium offerings [4][22] - Health and precision in pet care are leading industry growth, with new processing techniques and functional foods gaining popularity [4][33] E-commerce Channel Preferences - Different e-commerce platforms exhibit varying consumer preferences, with Tmall showing strong competition in pet food, while Douyin focuses on content marketing and emotional consumption [5][41] - The report highlights the competitive landscape in pet food, with brands like Toptrees and Xucuihua showing significant growth [5][35] Export Market Challenges - The export of pet food faces pressure, with a decline in both quantity and value, indicating challenges in the international market due to tariffs and trade disputes [5][41] Long-term Outlook - The report expresses optimism for the long-term development of the pet food industry, recommending attention to companies like Zhongchong Co., Ltd. and Petty Co., Ltd. as well as other leading pet food brands [6][44]