Investment Rating - The report indicates a strong growth potential in the pet consumption market, projecting a market size to exceed 300 billion yuan by 2025, with a compound annual growth rate (CAGR) of approximately 18.5% from 2020 to 2025 [13][15][16]. Core Insights - The pet consumption market is experiencing a shift from basic needs to more refined demands, with consumers increasingly prioritizing quality and health in pet food and products [22][24][32]. - E-commerce in the pet sector has shown consistent growth over the past five years, with domestic brands leading the new consumption landscape [25][28]. - The report highlights a significant increase in pet ownership, particularly among urban households, contributing to the rising market penetration rates for pet dogs and cats [15][18]. Market Overview - The overall market size for pet consumption is projected to reach 300 billion yuan by 2025, with a notable increase in household penetration rates for pet dogs and cats [15][16]. - The pet food segment is witnessing a transition from basic sustenance to premium offerings, reflecting a growing consumer awareness regarding pet health and nutrition [22][32]. E-commerce Growth - The pet e-commerce market has been growing at a CAGR of 9%, with a notable increase in the share of domestic brands [25][28]. - The online sales of pet products are expected to continue their upward trajectory, driven by changing consumer preferences and the convenience of e-commerce platforms [25][28]. Pet Food Insights - The pet food market is evolving, with a focus on high-quality ingredients and specialized diets tailored to different life stages of pets [22][73]. - The demand for functional pet foods is increasing, with consumers looking for products that address specific health concerns [61][111]. Health and Wellness Trends - The pet health market is mirroring human health trends, with a focus on preventive care and wellness products [94][99]. - There is a growing demand for specialized health products, including supplements and veterinary care items, reflecting a shift towards proactive pet health management [99][105]. Pet Products Market - The pet products market is being reshaped by a trend towards emotional and experiential purchases, with consumers willing to invest in products that enhance their pets' quality of life [126][153]. - Categories such as pet cleaning supplies and home products are seeing significant growth, indicating a diversification of consumer needs [126][130]. Consumer Behavior - Pet owners are increasingly concerned about the safety and quality of pet food, with ingredient transparency becoming a key decision factor [55][58]. - The emotional bond between pets and owners is driving demand for products that enhance the pet ownership experience, including toys and accessories [153][167].