以下文章来源于中国企业家杂志 ，作者梁宵 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 本文来自微信公众号： 中国企业家杂志 ，编辑：米娜，作者：梁宵 企业家问路在哪里？他只会给出三个字——"看着办"。 即便没有亲身感受过北京大学国家发展研究院教授（以下简称"北大国发院"）周其仁的课堂，在两个 小时的采访中也不难发现，这位以犀利、敢言风格著称的经济学家，在研究、治学中特有的敏锐，以 及风趣： 从他的口中，不会听到艰深晦涩的概念和理论，都是具体而微的企业实践；对于"泛泛的宏观"、貌似 普遍的提法，他总是很警惕，"人云亦云一番，毫无意义"；他还经常"反客为主"，从受访者转变为提 问者，一个追问接着一个，直到答案已在来来回回间跃然而出；最好，对方意见相左，比起自说自 话，他显然更喜欢在"观点的自由市场"中辩出一个所以然——"来，斗。"他甚至鼓励争论继续。 据说很多学生毕业后还很怀念"周老师的午餐"——每周六中午课后，周其仁会邀请一些善于提问的学 生边吃边聊，可以想象得到，那是怎样一场高能的"头脑风暴"。 同是北大国发院经济学教授的汪丁丁对其尤为赞佩，"他的洞察力跟别人很不一样，他能够把细节抓 住，而且他抓住细 ...

Core Insights - The interview with Professor Zhou Qiren from Peking University highlights his unique approach to economics, emphasizing practical business experiences over abstract theories [1][2] - Zhou believes that companies must navigate their own paths in uncertain environments, advocating for a focus on customer needs rather than merely competing with rivals [4][10] Group 1: Research Methodology - Zhou emphasizes the importance of real-world research, stating that understanding comes from engaging with actual business practices rather than theoretical frameworks [2][4] - He encourages a mindset of inquiry and debate, suggesting that true insights emerge from discussions and challenges to prevailing views [1][4] Group 2: Business Strategies - Zhou's new book, "Seeking Path Collection," discusses various strategies for companies to thrive amidst uncertainty, advising them to adapt based on their specific circumstances [4][6] - He highlights the significance of understanding customer needs and positioning, arguing that many companies fail because they do not prioritize customer insights [10][15] Group 3: Market Competition - Zhou views the current competitive environment, referred to as "卷" (competition), as a double-edged sword, suggesting that while it can drive prices down, it can also lead to unhealthy market practices [4][5] - He warns against focusing solely on competitors, advocating for a customer-centric approach that prioritizes service quality over speed [11][15] Group 4: Global Market Positioning - Zhou argues that companies should not rigidly separate domestic and international markets but should instead seek opportunities based on customer demand globally [19][20] - He notes that many businesses can replicate successful strategies from their home markets in international contexts, emphasizing the need for adaptability [21][20] Group 5: Innovation and Government Role - Zhou critiques the notion that innovation can be mandated by government policies, suggesting that true innovation arises from grassroots efforts and real-world applications [22][24] - He believes that local governments should focus on their unique strengths rather than trying to replicate successful models from other regions [22][25]

编者荐语： 阅读更多内容请点击下方"阅读原文" （本文由日经BP提供） 日经中文网"开设了"日经BP精选"栏目。日经BP是日本经济新闻社媒体集团的一员，成立于1969年。作 为日本领先的B2B媒体公司，聚焦经营管理、专业技术及生活时尚三大主要领域。敬请读者关注。 日经 以下文章来源于日经BP ，作者日经BP 亚瑟士的 "MOTION MUSCLE SUPPORT SPEED TIGHTS" 亚瑟士推广的用来支撑跑步的五分紧身裤销售情况良好。 2024年上市的"MOTION MUSCLE SUPPORT SPEED POCKET TIGHT"是继2021年推出的"METARACER HALF TIGHT"之后的又一款商品，基于客户洞察开发而成。 日经BP . 日经BP成立于1969年4月, 隶属于日本经济新闻社集团。作为日本领先的B2B媒体公司，我们聚焦"经营 管理"、"专业技术"及"生活时尚"三大主要领域，满足客户多元化的需求。 近年来，越来越多的企业试图挖掘顾客自身都未察觉的"客户洞察（Customer Insight）"，将 其应用于新产品的策划或营销中。在策划商品之前开展大规模定量调查或个案（n=1）调 ...