Core Viewpoint - The incident involving the explosion of a Xiaokang electric kettle has raised significant public concern and scrutiny regarding the safety and quality of the company's products, particularly its high borosilicate glass offerings [2][12]. Product Quality Issues - Multiple complaints have emerged regarding Xiaokang's glass products, with users reporting spontaneous explosions during normal heating processes, leading to severe injuries [2][5]. - Customers have expressed dissatisfaction with the company's customer service, which often attributes product failures to user error and does not cover glass components under warranty [6][8]. Consumer Sentiment - The recent explosion incident has caused panic among consumers, particularly parents, and has led to a surge in complaints on various platforms about the safety of Xiaokang's products [2][5]. - Users have shared experiences of product failures, including issues with other appliances like washing machines and rice cookers, indicating a broader quality concern across the brand's offerings [5][10]. Market Position and Challenges - Xiaokang Electric, founded in 2006, has gained market share in the small appliance sector, becoming the fourth largest player by 2023, but faces challenges as consumer preferences shift towards quality and practicality [10][11]. - The brand's previous success with trendy products is now threatened by a return to rational consumer behavior and a focus on high-quality development mandated by national standards [11][12].