摘要： 主打"高硼硅玻璃"、"耐高温"卖点的小熊电器，近日因一起爆炸事件陷入舆论漩涡——该品牌恒温养生壶注水中爆裂，致1名一岁婴幼儿全身40%大面积 烫伤。截至发稿，小熊电器仍未就核心信息进行披露。 9月27日，山东济南一名网民反映，家中使用的小熊电器养生壶于9月20日突然发生爆炸，喷溅的碎玻璃与沸水导致1名一岁婴幼儿全身40%大面积烫伤， 伤势严重。据当事人称，孩子已于24日接受手术，后续仍需进行植皮及疤痕修复治疗。据《新京报》报道，小熊电器客服回应称"正在全力核查"，并提 示"玻璃材质的器具遇到磕碰、撞击等情况，可能会影响其稳定性"。 事件一时间引发了不少宝妈群体的恐慌，也将小熊电器推至舆论的风口浪尖。凤凰网科技《风暴眼》在检索相关平台信息后发现，此类爆炸事件已非首次 出现。 产品正常使用，却频发自爆裂 "今早煮花茶，煮着煮着水壶盖子忽然就爆了。" "买来一年多，一个月用不了两次，今晚烧壶开水居然自己裂开了。" 网红爆品，陷入质量危机 "在加热煮茶过程壶底出现一道超过20厘米的裂纹……导致沸水外溢，还烫坏了我放在一旁的一张显卡。" 图｜源小红书平台，用户上传的壶体开裂照片 近期，在小红书、消费保及黑猫投诉 ...

Core Insights - The core viewpoint of the article emphasizes that emotional recognition from consumers is an unassailable moat in brand competition, as demonstrated by the success of Bear Electric (小熊电器) in becoming a globally loved quality brand [1][15]. Group 1: Brand Recognition and Consumer Connection - The distinction between being "needed," "recognized," and "loved" is crucial for brand value, where "being loved" signifies a deeper emotional connection that leads to consumer loyalty and willingness to pay a premium [3][4][10]. - Bear Electric has successfully transitioned from being a brand that meets basic needs to one that resonates emotionally with consumers, establishing itself as a symbol of a quality lifestyle [5][9]. Group 2: Brand Evolution and Market Strategy - Bear Electric's evolution can be seen in three stages: initially being "needed" through innovative products, then gaining "recognition" through quality and market presence, and finally achieving "love" by providing lifestyle solutions [10][12]. - The company has developed a user-centric approach, creating a comprehensive user experience system that includes a large membership base and extensive user data analysis to inform product development [12][13]. Group 3: Product and Innovation Strategy - Bear Electric has established a robust R&D system with nearly 600 professionals and over 3700 patents, focusing on transforming user needs into innovative products [12][13]. - The manufacturing system supports the entire process from user demand to product delivery, ensuring high-quality and efficient production through multiple smart manufacturing bases [13]. Group 4: Lifestyle Brand Transformation - The shift towards becoming a lifestyle brand is evident as Bear Electric offers comprehensive solutions across various life scenarios, making it easier for consumers to achieve a quality lifestyle [9][10]. - The brand's identity is now closely tied to the idea of a joyful and effortless quality life, positioning it as a go-to choice for consumers seeking such experiences [9][15].