Core Viewpoint - Hubei Xiangjiang Electric Co., Ltd. has passed the Hong Kong Stock Exchange listing hearing, moving closer to its IPO after previously withdrawing its application from the Shenzhen Stock Exchange [2] Group 1: Company Overview - Xiangjiang Electric was established in 2012, evolving from Xiangjiang Plastic founded in 1990, initially focusing on OEM processing before expanding into the research and production of electrical home appliances [2] - The company is primarily engaged in OBM business since 2016, selling its own brands such as Weimaisi and Accuteck, mainly through e-commerce platforms [2] - The founder, Pan Yun, holds 54.07% of the company shares, with Pan and his family controlling over 80% of the equity and 100% of the voting rights [2] Group 2: Financial Performance - Revenue figures for Xiangjiang Electric from 2022 to 2024 are projected at 1.097 billion, 1.188 billion, and 1.502 billion yuan, with a year-on-year growth rate of 26.36% in 2024 [3] - Net profit for the same period is estimated at approximately 80 million, 121 million, and 140 million yuan, with a year-on-year growth rate of 15.61% in 2024 [3] Group 3: Market Position - Xiangjiang Electric holds a significant position in China's kitchen small appliance export sector, particularly in the electric kettle market for the U.S. and Canada, ranking tenth in the industry with a market share of 0.8% based on 2024 export value [4] - The company has delivered products to over 70 countries and regions across six continents, with North America being its largest market, accounting for 71.2%, 83.6%, and 83.7% of total revenue from 2022 to 2024 [4] - Customer concentration is high, with the top five customers contributing to 62.4%, 72.4%, and 77.9% of total revenue from 2022 to 2024, and the largest customer accounting for 21.3%, 28.5%, and 24.1% of total revenue in the same period [4] Group 4: Production Expansion - To mitigate risks, Xiangjiang Electric has established two production bases in Southeast Asia, with a facility in Indonesia expected to commence operations in Q2 2025, focusing on manufacturing air fryers and other electric appliances [5] - The company plans to build another production base in Thailand, covering approximately 25,000 square meters, with new automated assembly lines for electric products and garden hoses, expected to start production in the second half of this year and undergo acceptance testing by September next year [5]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 16.47 [7] Core Views - The company reported a revenue of RMB 16.82 billion for 2024, a year-on-year increase of 14.84%, and a net profit of RMB 1.05 billion, up 7.75% year-on-year. For Q1 2025, total revenue grew by 10.36% year-on-year, with net profit increasing by 43.02% year-on-year. The performance for 2024 met expectations [1][2] - The company is a leader in small appliance exports, benefiting from strong demand in Q1 2025, although potential challenges from increased tariffs in the U.S. may impact Q2 performance. The company has significant experience in product planning, industrial design, and rapid production, indicating resilience in long-term export sales [1][3] - The domestic sales faced challenges, with a revenue decline of 4.5% in 2024 and a further decline of 4.9% in Q1 2025. The main brands are less sensitive to the new replacement subsidy policies, leading to a slower recovery compared to the industry [2] - The company's export growth was strong in 2024, with quarterly growth rates of 29.7%, 25.1%, 20.3%, and 14.1% respectively. However, the growth rate is expected to face pressure in Q2 2025 due to increased tariffs imposed by the U.S. [3][5] - The gross margin for 2024 was 20.91%, a decrease of 1.82 percentage points year-on-year, primarily due to a higher proportion of low-margin exports. The gross margin improved to 22.42% in Q1 2025 [4] - The company has initiated a share buyback and declared a dividend of RMB 0.45 per share, enhancing shareholder returns [1] Financial Summary - The company forecasts revenues of RMB 17.69 billion, RMB 18.89 billion, and RMB 20.15 billion for 2025, 2026, and 2027 respectively, with growth rates of 5.16%, 6.78%, and 6.70% [10] - The expected earnings per share (EPS) for 2025, 2026, and 2027 are RMB 1.43, RMB 1.57, and RMB 1.75 respectively [10] - The average price-to-earnings (PE) ratio for comparable companies is projected at 15x for 2025, while the company is assigned a PE of 11.5x, leading to a revised target price of RMB 16.47 [5]