工具行业景气周期

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招商证券:美国降息概率提升 工具产品有望开启新一轮景气周期
Zhi Tong Cai Jing· 2025-08-29 06:20
Industry Overview - The tool industry is characterized by a wide variety of SKUs, large market space, high correlation with the real estate sector, and a fragmented market structure, with Europe and the US being the main consumer markets [1] - The global market space for tools is estimated to be around $1000-1100 billion, with hand tools, power tools, and outdoor power equipment contributing approximately $250 billion, $450-500 billion, and $300-350 billion respectively [1] Demand Dynamics - The US real estate cycle is currently at the bottom, with interest rates having been high for three years, suppressing tool industry demand [2] - The probability of a 25 basis point rate cut by the Federal Reserve in September rose to 90.1%, with a cumulative cut of 50 basis points in October having a 63.5% probability, which is expected to stimulate the real estate cycle and increase tool demand [2] Company Analysis - Techtronic Industries has achieved a 50-fold increase in performance and a 250-fold increase in market capitalization since 2001 by capitalizing on two real estate upcycles, successfully transitioning to an OBM model and leveraging technological upgrades [3] Investment Recommendations - Companies such as QuanFeng Holdings and Giant Star Technology are recommended due to their strong product capabilities and nearly 50% OBM revenue share, positioning them well to capture market share in the upcoming cycle [4] - Both companies have completed their OBM transitions and have moved some production overseas to mitigate tariff risks, thereby widening the gap with domestic ODM/OEM companies [4]