Core Insights - The article discusses the challenges faced by companies during digital transformation, highlighting the disconnect between IT, business, and management perspectives, which leads to ineffective technology investments and unsatisfactory outcomes [1][5]. IT Thinking - IT thinking is characterized by a focus on advanced technology and system architecture, often leading to over-engineered solutions that do not align with actual business needs [3][5]. - An example is given of a pancake shop that invested in a fully automated pancake-making robot, which resulted in long wait times for customers and underutilized technology [3][4]. Business Thinking - Business thinking prioritizes immediate results and user experience, often at the expense of proper system implementation and data management [4][5]. - The pancake shop's manager demanded quick solutions, leading to manual processes that were error-prone and inefficient [4][5]. Management Thinking - Management thinking focuses on cost control and short-term returns, often neglecting the need for long-term investment in technology [4][5]. - The shop owner opted for the cheapest cash register, which led to operational issues and ultimately hindered the digital transformation efforts [4][5]. Babel Tower Dilemma - The article introduces the "Babel Tower Dilemma," where miscommunication between departments leads to wasted resources and stalled projects [6][8]. - Each department blames the others for failures, resulting in a lack of accountability and progress in digital initiatives [8]. Solutions to the Dilemma - To resolve the Babel Tower Dilemma, companies should align goals, mechanisms, and culture among IT, business, and management [9][12]. - Establishing a common language and shared vision can help bridge the gap between technical capabilities and business needs [10]. - Creating cross-departmental teams can ensure effective communication and execution of digital transformation projects [11]. Conclusion - The article emphasizes the need for a unified approach where IT, business, and management work together to create a cohesive digital strategy, transforming the "three kingdoms" into a collaborative entity [15].