Group 1 - The 12th World Games will open in Chengdu on August 7, 2025, with Sichuan's 104 A-level tourist attractions offering free admission and discounts on cable cars and sightseeing tickets for athletes, staff, and volunteers [1][2] - Ten inbound tourism routes themed "Travel Sichuan with the World Games" have been launched, showcasing the cultural essence of Bashu and integrating various tourism resources such as natural and cultural heritage, giant pandas, and wellness tourism [1] - The inbound tourism routes include classic heritage tours, panda ecological tours, and culinary experiences, aimed at attracting global visitors to experience the charm of Sichuan [1] Group 2 - Intangible cultural heritage projects such as Chengdu silk-making, shadow puppetry, and Sichuan opera will be showcased at various locations during the World Games, with daily performances by local art troupes [2] - A new branding for the "Jin Xiu Tian Fu · An Yi Si Chuan" cultural tourism initiative and the inbound tourism routes will be officially launched at the World Games Square [2]

Core Viewpoint - The unexpected appearance of "Lu E Ge" during IShowSpeed's visit to China has brought significant attention to Rongchang, leading to a surge in tourism and local business [1][3]. Group 1: Tourism Impact - Rongchang's "Lu E" has gained immense popularity, resulting in a 194% increase in search volume from April 10 to 20 compared to March [3]. - The local government has implemented free public transport, waived entrance fees for attractions, and organized events like the Rongchang Braised Goose Creative Marathon to accommodate the influx of visitors [3]. - Rongchang has become a trending destination for the May Day holiday, ranking 7th in domestic travel and 6th in inbound travel [3]. Group 2: Cultural and Historical Significance - Rongchang has a rich history of over 1,200 years, with its name symbolizing prosperity and flourishing [5]. - The region has been a cultural and transportation hub, facilitating the blending of various dialects, crafts, and culinary traditions due to historical immigration [4][5]. - The local culture is deeply intertwined with the natural beauty and unique flora, such as the fragrant sea buckthorn, which is a significant part of Rongchang's identity [6]. Group 3: Local Products and Economy - In addition to the fame of "Lu E," Rongchang is known for its four treasures: pigs, ceramics, fans, and cloth, which have historical significance and contribute to the local economy [7][8]. - Rongchang pigs are recognized as one of China's three famous pig breeds, and the region hosts events like the "Pig Competition" to promote local agriculture [7]. - Rongchang's summer cloth, known for its lightweight and breathable qualities, has historical ties to the local textile industry and was even a royal tribute [7][8]. Group 4: Future Prospects - The local government is optimistic about sustaining tourism growth beyond the initial surge, leveraging Rongchang's cultural heritage and hospitality to attract visitors [13][14]. - The region's strategic location allows for easy access to other cultural sites in the Sichuan area, enhancing the overall tourist experience [9][12].