Group 1 - The core theme of the event was "Mutual Prosperity through Interconnection" aimed at enhancing regional business association cooperation and empowering high-quality enterprise development to assist rural revitalization [1][5] - The delegation visited various benchmark enterprises and industry bases in Rongchang District, including the Rongchang Summer Cloth Town and local food brands, to explore new models of collaborative development among business associations, industries, and culture [1][5] - The event included discussions on resource sharing and cross-industry cooperation, with a consensus on establishing a regular communication mechanism between the business associations of Chongqing and Rongchang [4][5] Group 2 - The delegation's first stop was the Rongchang Business Association, where they learned about its operational model focused on "serving members and linking resources" [2][4] - The event featured a discussion on how business associations can leverage the "Belt and Road" initiative to build international resource platforms and promote member enterprises to expand globally [4] - The delegation explored the integration of traditional craftsmanship with modern design and new media at the Rongchang Summer Cloth Town, emphasizing the importance of cultural heritage [5][10] Group 3 - The visit to local food brands highlighted the operational logic of transforming local snacks into popular IPs, discussing topics like "new media empowering time-honored brands" [5][10] - The establishment of the Ba Yu Automobile Club and the opening of the Tian Tian Che Bao Rongchang operation center marked a new beginning for the automotive service ecosystem in the region [8][9] - A strategic cooperation agreement was signed during the opening ceremony, indicating the commitment to provide comprehensive services to local car owners and create over a hundred job opportunities [9] Group 4 - The delegation conducted a field study on the "Sweet Dragon Bamboo Shoot" planting base, recognizing its potential as one of Rongchang's four treasures [10][12] - The event included a consumption support initiative where the delegation purchased local products, contributing over 3,000 yuan to local farmers [12] - The president of the new media business association emphasized the need for industry support and the role of business associations in rural revitalization through various marketing strategies [12] Group 5 - The two-day event served as a bridge for resource connection between Chongqing and Rongchang, showcasing the vibrant characteristics of Rongchang's economy and culture [1][5] - The president of the new media business association expressed optimism about future collaborations in brand empowerment, digital marketing, and rural revitalization [12]

Core Viewpoint - The unexpected appearance of "Lu E Ge" during IShowSpeed's visit to China has brought significant attention to Rongchang, leading to a surge in tourism and local business [1][3]. Group 1: Tourism Impact - Rongchang's "Lu E" has gained immense popularity, resulting in a 194% increase in search volume from April 10 to 20 compared to March [3]. - The local government has implemented free public transport, waived entrance fees for attractions, and organized events like the Rongchang Braised Goose Creative Marathon to accommodate the influx of visitors [3]. - Rongchang has become a trending destination for the May Day holiday, ranking 7th in domestic travel and 6th in inbound travel [3]. Group 2: Cultural and Historical Significance - Rongchang has a rich history of over 1,200 years, with its name symbolizing prosperity and flourishing [5]. - The region has been a cultural and transportation hub, facilitating the blending of various dialects, crafts, and culinary traditions due to historical immigration [4][5]. - The local culture is deeply intertwined with the natural beauty and unique flora, such as the fragrant sea buckthorn, which is a significant part of Rongchang's identity [6]. Group 3: Local Products and Economy - In addition to the fame of "Lu E," Rongchang is known for its four treasures: pigs, ceramics, fans, and cloth, which have historical significance and contribute to the local economy [7][8]. - Rongchang pigs are recognized as one of China's three famous pig breeds, and the region hosts events like the "Pig Competition" to promote local agriculture [7]. - Rongchang's summer cloth, known for its lightweight and breathable qualities, has historical ties to the local textile industry and was even a royal tribute [7][8]. Group 4: Future Prospects - The local government is optimistic about sustaining tourism growth beyond the initial surge, leveraging Rongchang's cultural heritage and hospitality to attract visitors [13][14]. - The region's strategic location allows for easy access to other cultural sites in the Sichuan area, enhancing the overall tourist experience [9][12].