Core Viewpoint - The article highlights the recent surge in popularity and economic activity in Rongchang, driven by local government initiatives and the influence of local figures like the district secretary, who actively promotes local businesses and consumption [2][5][10]. Group 1: Local Consumption and Economic Growth - Rongchang's district secretary, Gao Hongbo, has been leading by example by dining at local restaurants and spending on local businesses, which has garnered significant attention and increased foot traffic to these establishments [4][5][17]. - The local economy has seen a boost, with over 330 million visitors and a total tourism revenue exceeding 2.6 billion yuan during recent holidays, showcasing the effectiveness of promotional efforts [7][9]. - The district's GDP is projected to grow by 6.6% in 2023 and 5.8% in 2024, surpassing the average growth rates of Chongqing and the national level [9]. Group 2: Industry and Business Development - The local food industry, particularly the Rongchang goose sector, has expanded rapidly, with over 100 new businesses opening in recent months, indicating a strong market demand [16][18]. - Rongchang's government has initiated various projects to enhance local industries, including the establishment of an industrial park for the goose industry, aiming to consolidate over 300 small workshops into a more efficient production model [38][41]. - The local government is actively attracting investments, with a total of 8 projects worth 900 million yuan signed recently, focusing on sectors like automotive components and new materials [42][46]. Group 3: Marketing and Brand Promotion - Local businesses are increasingly leveraging social media platforms to enhance their visibility and attract customers, with many adopting strategies to capitalize on the recent influx of attention [20][21][22]. - The concept of "Gao Secretary's Style" has become a marketing tool for local restaurants, with dishes associated with him being promoted to attract customers [11][12]. - The government encourages local entrepreneurs to embrace the flow of traffic generated by social media and events, emphasizing that this flow should be utilized to foster long-term economic growth [25][35]. Group 4: Community Engagement and Events - Rongchang has initiated a series of cultural and sporting events to maintain engagement with visitors, including a marathon and various local festivals, aimed at creating a vibrant community atmosphere [30][32]. - The district plans to host regular events to keep the momentum going, ensuring that the local economy benefits from sustained visitor interest [29][30]. - The government is also focusing on building a network of local influencers to promote the region and its offerings, aiming to create a sustainable model for attracting visitors and investments [35][49].

Core Viewpoint - The opening of government courtyards in various regions is transforming them into new cultural and tourism venues, enhancing public service and community engagement [2][8]. Group 1: Government Initiatives - Government canteens in places like Chongqing and Hubei are now open to the public, offering affordable local cuisine, which has attracted significant visitor numbers [3][4]. - During the "May Day" holiday, Chongqing's government canteen received 13,000 visitors in a single day, with a total of 2.345 million visitors over the holiday, leading to a 752% increase in the sales of local dishes [3][4]. Group 2: Cultural and Tourism Integration - The integration of cultural experiences within government spaces is evident, with initiatives like turning meal receipts into discount coupons for local craft workshops [6]. - The government canteen in Hubei introduced traditional holiday meals, enhancing the visitor experience and promoting local culture [3][6]. Group 3: Future Plans and Innovations - Future plans include creating multifunctional spaces within government courtyards, such as a "24-hour government living room" to maximize resource utilization [7]. - Suggestions for incorporating educational elements related to local history and culture into dining experiences have been proposed, aiming to deepen visitor engagement [7][8].

Core Viewpoint - The unexpected appearance of "Lu E Ge" during IShowSpeed's visit to China has brought significant attention to Rongchang, leading to a surge in tourism and local business [1][3]. Group 1: Tourism Impact - Rongchang's "Lu E" has gained immense popularity, resulting in a 194% increase in search volume from April 10 to 20 compared to March [3]. - The local government has implemented free public transport, waived entrance fees for attractions, and organized events like the Rongchang Braised Goose Creative Marathon to accommodate the influx of visitors [3]. - Rongchang has become a trending destination for the May Day holiday, ranking 7th in domestic travel and 6th in inbound travel [3]. Group 2: Cultural and Historical Significance - Rongchang has a rich history of over 1,200 years, with its name symbolizing prosperity and flourishing [5]. - The region has been a cultural and transportation hub, facilitating the blending of various dialects, crafts, and culinary traditions due to historical immigration [4][5]. - The local culture is deeply intertwined with the natural beauty and unique flora, such as the fragrant sea buckthorn, which is a significant part of Rongchang's identity [6]. Group 3: Local Products and Economy - In addition to the fame of "Lu E," Rongchang is known for its four treasures: pigs, ceramics, fans, and cloth, which have historical significance and contribute to the local economy [7][8]. - Rongchang pigs are recognized as one of China's three famous pig breeds, and the region hosts events like the "Pig Competition" to promote local agriculture [7]. - Rongchang's summer cloth, known for its lightweight and breathable qualities, has historical ties to the local textile industry and was even a royal tribute [7][8]. Group 4: Future Prospects - The local government is optimistic about sustaining tourism growth beyond the initial surge, leveraging Rongchang's cultural heritage and hospitality to attract visitors [13][14]. - The region's strategic location allows for easy access to other cultural sites in the Sichuan area, enhancing the overall tourist experience [9][12].