Group 1 - The core direction for foreign trade enterprises to enhance resilience and global competitiveness is through branding and diversification of markets and products [1] - The "Black Friday" shopping season in the US faced a decline in demand, with overall orders down by over 20% compared to previous years, indicating a challenging market environment [2][3] - Despite the overall market contraction, Chinese cross-border e-commerce platforms and small to medium-sized foreign trade enterprises have shown resilience and adaptability, turning challenges into opportunities [1][6] Group 2 - High tariffs and economic downturn have significantly impacted market demand, with 71% of small US retailers believing tariffs will negatively affect holiday season consumption [3][4] - The competitive landscape of the global cross-border e-commerce market has shifted, with platforms like Temu and AliExpress gaining significant market share, collectively holding 65% of the market [4][6] - The number of brands on cross-border e-commerce platforms has increased by 70% year-on-year, with many brands achieving sales growth through localized marketing strategies [8][9] Group 3 - Companies are increasingly focusing on building their own supply chains and brand identities to cope with intensified competition and market pressures [6][10] - The export of Christmas products from Yiwu, a major global distribution center, has seen significant growth, with exports reaching 51.7 billion yuan, a year-on-year increase of 22.9% [10] - Companies are adjusting pricing strategies and leveraging platform subsidies to stimulate consumer demand while maintaining profitability [7][9]