上海证券报记者日前在义乌国际商贸城圣诞专区内调研看到，从传统圣诞树、彩灯到新式智能装饰，节 日商品琳琅满目，经营户一边用多语种接待来自世界各地的采购商，一边快速记录订单信息，现场一派 忙碌景象。在十几公里外的加工工厂与仓储区，流水线全速运转，一箱箱封装完毕的货物正被发往世界 各地。 "世界超市"新变化： 圣诞用品出货忙 商户创新谋突围 ◎记者 杨烨 8月热浪蒸腾，"世界超市"义乌进入圣诞用品发货的最后冲刺期。 今年，义乌圣诞用品出口的生产和出货高峰较往年提前1至2个月，拉美、共建"一带一路"国家等成为新 的增量市场。当前，国际贸易环境更趋复杂，越来越多的义乌企业主动转型，通过产品创新与品牌建设 打造"护城河"，力求在逆势中实现突围。 外国采购商正在义乌国际商贸城圣诞专区采购圣诞用品。 记者 杨烨 摄 抢时间窗口 圣诞用品出货期提前 俊洪圣诞负责人蒋江平的商铺里，挂满了各式圣诞服装与节日配饰。作为深耕海外市场的商户，其产品 远销欧洲、南美等数十个国家。 "今年的圣诞订单周期明显提前了。"蒋江平说，往年圣诞用品的出货高峰通常集中在6至8月，今年从4 月便已开启备货出货模式，部分急单甚至在2月、3月就启动生产。"客 ...

Core Viewpoint - The article emphasizes the deep integration of "Made in China" products into global households, highlighting their significance in everyday life and the ongoing trend of globalization [1][39]. Export Growth - In 2024, China's export scale surpassed 25 trillion yuan, reaching 25.45 trillion yuan, with a year-on-year growth of 7.1%, marking eight consecutive years of growth [5]. - The top ten categories of exported products include mobile phones, lithium batteries, integrated circuits, toys, and diesel, while niche products like natural lacquer wood furniture have also seen significant growth, exceeding 600 million USD in exports [6]. Key Export Markets - Major importers of Chinese products include the United States, Vietnam, Japan, South Korea, India, Russia, Germany, Malaysia, the Netherlands, and Mexico [7]. Specific Product Insights - Garlic from China dominates the Indonesian market, with over 98% of imports sourced from China, amounting to 575,800 tons in 2024 [11][13]. - China is the largest producer and exporter of garlic globally, accounting for over 75% of the world's garlic exports, with a total export volume of 2,493,400 tons and an export value of 3.874 billion USD in 2024, reflecting a 25% increase [13][14]. Household Appliances - In the U.S., over 99% of household toasters and 90% of microwaves are labeled "Made in China," indicating a strong preference for Chinese small appliances [16]. - Export data shows significant growth in small appliances, with electric kettles and toasters seeing a 24% and 10% increase in export value, respectively [17]. Seasonal Products - China exports 59.83 billion USD worth of Christmas decorations, capturing 80% of the global market, with the U.S. being a major importer [21][22]. - The toy export value from China reached 39.87 billion USD in 2024, making it the seventh-largest export category, with the U.S. accounting for 76.3% of toy imports from China [24]. Emerging Trends - The demand for crystal products has surged among Gen Z consumers in the U.S., with 42% viewing them as alternatives for mental health support, leading to significant cross-border e-commerce transactions [27][28]. - In the electric vehicle sector, China's exports of new energy vehicles reached 441,000 units in Q1 2025, a 43.9% increase, with Belgium being a key market [31][33]. Renewable Energy Products - China exported 7.79 billion solar batteries in 2024, a 38.2% increase, with rising demand from countries like the Netherlands, Pakistan, and Saudi Arabia [36]. - The integration of Chinese products into global households reflects a response to real consumer needs and the resonance of China's industrial capabilities with global market demands [38].

Core Insights - The article highlights a surge in Christmas-related exports from China, driven by a significant increase in orders from U.S. buyers due to a temporary tariff "window" [1][3] Group 1: Export Trends - U.S. buyers' demand for Christmas accessories has surged by 120% year-on-year since June, with toy orders increasing sixfold, indicating an early peak in Christmas orders [1] - Zhejiang Yiwu's Christmas goods exports reached 310 million yuan from January to April 2025, marking a year-on-year increase of 107.4%, with April alone seeing exports of 190 million yuan, up 106.4% [1] Group 2: Tariff Policy Impact - The U.S.-China tariff agreement on May 14, which suspended 24% of reciprocal tariffs, has led to a concentrated release of orders from U.S. buyers, shifting orders originally planned for Q3 to June [3] - Companies are ramping up production to meet the surge in orders, with reports of factories working overtime, such as a craft company in Guangxi increasing sales by 20%-30% during the promotion period [3] Group 3: Short-term Growth Risks - Experts warn that the current spike in orders reflects a reaction to policy uncertainty, with concerns that demand may decline after the 90-day tariff window closes [4] - The phenomenon of "front-loading" orders may lead to a significant drop in demand post-window, as companies may face a backlog of orders once the initial surge subsides [4] Group 4: Strategic Recommendations for Companies - Companies are advised to diversify their supply chains and reduce reliance on single markets, exploring opportunities in emerging markets under RCEP and the Belt and Road Initiative [5] - Enhancing product competitiveness through technological upgrades and sustainable practices is recommended to build a differentiated competitive advantage in international markets [5] - Establishing a regular policy risk monitoring mechanism is crucial for companies to navigate the complexities of international trade and potential regulatory changes [5][6]

Group 1 - The main shipping index contract increased by 6.00%, currently reported at 2395.4 points, indicating a positive trend in the shipping industry [1] - Following the adjustment of China-US tariff policies, foreign trade enterprises in Xiamen are ramping up production and shipping, with a significant increase in shipping demand to the US [1] - A clothing enterprise in Xiamen reported that over 30% of its foreign trade business is related to the US, highlighting the importance of this market [1] Group 2 - A freight forwarding company in Xiamen noted a surge in daily container movements from 5 to 30, reflecting a "rush to ship" trend for exports to the US [1] - The company also mentioned that booking orders for shipping have been scheduled until the end of the month, indicating strong demand [1] - In Yiwu, a major hub for Christmas goods, production orders have reached a peak, with some companies experiencing warehouse congestion due to high order volumes [1] Group 3 - Data from Yiyu Technology shows that the shipping rate for the Shanghai to Los Angeles route has increased to $3705 per FEU, a 96% rise compared to the previous quote [1] - This significant increase in shipping costs may impact logistics and shipping companies, potentially affecting their profitability [1] - Related Hong Kong-listed companies in the shipping and logistics sector include COSCO Shipping Holdings, COSCO Shipping Development, Pacific Basin Shipping, Orient Overseas International, CIMC, and Sea Harvest International [2]

Core Viewpoint - The recent shift in US tariff policy and the temporary pause in the trade war between China and the US highlight the need for rational expectations regarding the long-term complexities and challenges in Sino-US economic relations [1] Group 1: Impact of Tariff Changes - The US tariff increases have had a minimal impact on exports from Yiwu, indicating a level of calm among Yiwu merchants despite the trade tensions [3][4] - The recent agreement on tariffs has not significantly altered trade dynamics, as the core issue remains the US's concern over China's competitive manufacturing capabilities [9][10] Group 2: Yiwu's Role in Global Trade - Yiwu International Trade City serves as a crucial platform for China's manufacturing competitiveness, attracting non-US market buyers from regions like the Middle East and Africa [1][8] - The unique procurement model in Yiwu, which focuses on non-branded goods, allows for a diverse range of products to be sold collectively, differentiating it from traditional brand-led procurement models [6][12] Group 3: Merchant Sentiment and Market Dynamics - Yiwu merchants exhibit a lack of clear understanding regarding US trade policies, leading to a sense of indifference rather than active concern [5][13] - Overseas buyers are primarily driven by their commercial needs and the quality of Chinese products, rather than the political climate between the US and China [14] Group 4: Production Capacity and Market Opportunities - China's manufacturing capacity, particularly in consumer goods, is robust but faces domestic demand limitations, necessitating export channels to prevent overcapacity [8][12] - The overall trade with the US constitutes only about 15% of China's total trade, suggesting that other global markets can compensate for any potential losses from the US market [12]

Core Viewpoint - The Christmas product market in Yiwu, Zhejiang, is experiencing an early and significant surge in orders from international buyers, indicating a robust demand despite global trade uncertainties [1][2]. Group 1: Market Trends - The sales for Christmas products in Yiwu have started earlier than usual, with many vendors reporting that orders began coming in as early as February and March, compared to the typical April start [1]. - There is a notable increase in both the volume and quality of orders from foreign buyers, with single order quantities rising over 30% year-on-year [1][2]. - The production peak for Christmas-themed products has advanced by nearly four months, with many factories already booked until early June [1]. Group 2: Competitive Advantages - Yiwu's supply chain offers a unique advantage, providing high-quality products that meet EU standards alongside cost-effective options, making it difficult for global competitors to match [2]. - The market is characterized by a diverse range of new product styles, customization options, and ample stock availability, which collectively enhance its competitive edge [2]. - The combination of creativity, practicality, and strong cost control throughout the production process contributes to the popularity of Yiwu's Christmas products [3]. Group 3: Future Opportunities - The upcoming 2025 Yiwu Foreign Trade Factory Exhibition, scheduled for December 6-8, aims to showcase the growth and opportunities within the foreign trade sector in Yiwu [5].

Core Viewpoint - The Yiwu small commodity market demonstrates strong market adaptability, significant product advantages, and risk diversification, allowing it to respond relatively calmly to unprecedented tariff wars [2][51]. Group 1: Market Response to Tariff Wars - The Yiwu market has shown resilience despite the tariff wars, with a notable recovery in trade with the U.S. as tariffs were temporarily eased [8][51]. - In 2024, Yiwu's import and export volume with the U.S. reached 91.07 billion yuan, accounting for 13.6% of its total trade, with a growth rate of 42.8% [13]. Group 2: Business Strategies and Attitudes - Three main attitudes among Yiwu merchants include aggressive market transformation, confidence in product irreplaceability, and a general indifference to the U.S. market due to its relatively low share in their overall business [12][26]. - Merchants are actively seeking to pivot towards the EU market and other regions, with strategies such as lowering prices and increasing production volume to maintain sales [18][39]. Group 3: Market Diversification - Many Yiwu businesses report that their U.S. market share is low, typically between 10% and 20%, leading to a limited focus on U.S. trade [26][27]. - The Yiwu market is increasingly looking towards emerging markets, with significant growth in trade with Africa, Latin America, and ASEAN countries, which now surpasses the U.S. market in scale [65][67]. Group 4: Challenges and Opportunities - The transition to new markets presents challenges, including adapting to different consumer expectations and regulatory requirements [45][61]. - Despite the difficulties, the shift towards emerging markets is seen as a long-term growth strategy, with many businesses optimistic about future opportunities in these regions [62][68].

Core Viewpoint - The Christmas goods ordering season has started earlier this year in Yiwu, with orders already scheduled until June, indicating strong demand and proactive preparation by businesses [1] Industry Summary - Yiwu, as the world's largest distribution center for Christmas goods, accounts for nearly 80% of the global market share in this sector [1] - The international trading city of Yiwu is experiencing a surge in orders, with businesses aiming to have products on shelves in Europe and the US by November [1] - The export value of Christmas goods from Yiwu reached 130 million yuan in the first quarter of this year, representing a year-on-year increase of 109% [1]

Core Viewpoint - Yiwu has transformed from a resource-poor county into a global hub for small commodities, significantly contributing to the economic landscape of Zhejiang province and showcasing the success of China's reform and opening-up policies [3][4]. Economic Performance - In 2024, Yiwu's GDP reached 250.35 billion, ranking seventh among county-level cities nationwide and second in Zhejiang, only behind Cixi [4]. - Yiwu's GDP accounts for 36.1% of the total GDP of Jinhua city, a figure that is significantly higher than the ratios of other strong county-level cities to their respective prefecture-level cities [5]. Transportation and Infrastructure - Yiwu serves as a central hub for transportation in Jinhua and central Zhejiang, with an international airport and major high-speed rail lines intersecting there [6]. - The urban planning in Zhejiang refers to the Jinhua-Yiwu-Dongyang metropolitan area as the "Jinyi Metropolitan Circle," highlighting Yiwu's importance in the region [8]. Trade and Commerce - Yiwu is characterized by a high volume of foreign trade, particularly with Middle Eastern and African merchants who often purchase goods directly from Yiwu rather than through local agents in major Chinese cities [9]. - The Yiwu International Trade City is a significant marketplace, with a vast array of products available at low prices, making it a key destination for international buyers [18]. Cultural and Historical Context - The historical context of Yiwu's development is tied to its unique geographical and economic conditions, which have fostered a thriving private economy even in regions traditionally considered less developed [28].

作者：丁玎 邹婷 朱斌 杨立培 "对等关税"风暴来袭，但美国采购商来中国的脚步未被阻挡。在浙江义乌，4月是圣诞用品采购的重 要时点，在关税摩擦发生后，美国采购商还是来到了义乌，并继续下了订单。义乌国际商贸城的商户 告诉第一财经记者，义乌商品在服务、品控、价格上有一定程度的不可替代性，这也是美国客户依然 选择他们的重要理由。更现场、更财经，一探究竟！ 微信编辑：夏木 ...