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市场自主定价后,杭州市区千万元级不限价新盘上演“三国杀”
Sou Hu Cai Jing· 2025-06-19 10:25
Core Insights - The article discusses the recent launch of three high-end residential projects in Hangzhou, marking a significant shift in the market towards unrestricted pricing after the removal of price caps [1][5][10] Group 1: Project Launches - The first unrestricted new project, Hangxufu, opened with an average price of 59,098 yuan/m², which is an increase of 7,098 yuan/m² (13.65%) compared to the previous price cap of 52,000 yuan/m² in the area [2][4] - The second project, Anzhidongxiang, also saw a price increase, with an average price of 59,373 yuan/m² for its latest release, up from 58,729 yuan/m² in the previous round [8] - The third project, Jinshangwanxiangfu, had an opening average price of 65,600 yuan/m², contributing to the competitive landscape of high-end properties in Hangzhou [1][10] Group 2: Market Dynamics - The removal of price caps has led to a surge in interest and competition among buyers, with the first unrestricted projects attracting significant attention from families looking to improve their living conditions [5][6] - The market is now experiencing a "three-way competition" among the new projects, with consumer preferences determining which project will be more successful [6][10] - The initial response to the pricing of Hangxufu remains to be seen, as the area had previously been characterized by "粉盘" (popular but unsold properties) before the price cap removal [4][5]